Customer Service
Many recent examples of poor customer service of late make clear that it’s time to send out a rallying cry for all of us to improve our…
Beware the Supply Chain
We all realized how at risk our supply chains were when we ended up without PPP equipment in the middle of COVID-19. Front-line responders…
Welcome Back?
Last week we marked the official anniversary of the COVID-19 pandemic, which was declared by the WHO on March 11, 2020. Of course, by the…
Headquarters is Where the Heart Is
There’s an old saying in life that home is where the heart is and after a year of working remotely again I’ve decided headquarters is…
It’s a Good Year to Reconsider Event Marketing
COVID-19 upended the market for in-person events due to marketers freezing spending. Outsell recently surveyed 235 US marketers to learn…
What Can B2B Marketing Budgets Tell Us About Events in 2021?
Here at Outsell, we continue to lead the industry in analyzing and benchmarking the impact of COVID-19 on events. Earlier this year, I…
Mental Health & Ginger
Shout out to Russell Glass, CEO of Ginger, a mental health platform targeting enterprise clients that spun out from MIT Media Labs moons…
Introducing Outsell FutureScapes
We live and work in ever-changing times. Pandemic, recession, climate change — all pose external risks to information marketplaces that…
Announcing My Darling Naki: A Love Story in Letters
How can a couple who only met three or four times in person before they married stay together for 64 years? How can a couple whose…
Goodbye Mr. Gartner and Mr. Power
Our industry lost two visionary leaders recently: David Power III, founder of J.D. Power left us last week, and Gideon I. Gartner, founder…