OUTSELL CEO SUMMIT
One Day. Deep Learning. Rich Networking.
10 Sessions
On AI, licensing, & execution
Invitation-only
CEOs, COOs, MDs, and Presidents in the room
Stationers’ Hall
An iconic London venue since 1673
Outsell Presents
Findings from Outsell Accelerate A! Benchmark™
Improv
Closing Keynote with Chip Brewer
Networking Reception
Cocktails, canapés, and the conversations that close deals
THEME
Finding the ROI in AI
Everything about the way we operate is accelerating. CEOs are telling us their ‘word of the day’ ranges from brittle to resilient, pragmatic to optimistic, and from keeping up to missing out. Trust and empathy remain critical — whether for our teams, our customers, or our owners. Go fast, reinvent businesses, deliver results.
We are in the industry’s fourth platform change in 30 years. AI, alongside geopolitics and changing demographics, are the rivers running through everything we do. No matter the business model or the customers who fund our solutions, this is the place to consider the issues operators face today.
Designed for CEOs, COOs, MDs, and Presidents running P&Ls and businesses in data, information, media, events, and those who’ve made the leap into SaaS and intelligence systems.
PROGRAM
1 October 2026
A full day designed where the learning is deep, the networking is rich, and the thinking broadens.
8:30 AM – 9:00 AM
Networking, Coffee, & Registration
9:20 AM – 9:50 AM
A View From the Top
Markets change. Business models evolve. Technology rewrites the rules.
Great leaders stay ahead. Karen Abramson has spent more than 25 years leading multiple billion-dollar revenue divisions through periods of disruption, growth, and transformation. From AI driven intelligent systems and pure-play SaaS to publishing and recurring revenue, she has reinvented businesses across healthcare, tax, sustainability, and financial services sectors, doubling growth and overseeing dozens of M&A deals. In this candid conversation, Karen shares where she sees this next era going and what it takes to lead through change, make bold decisions, and build organizations that grow while the market shifts beneath them.
9:55 AM – 10:25 AM
The Outsell Outlook
Predictions we made years ago: the next UI is no UI, and trust is the new algorithm are playing out at lightning speed. The industry value chain continues to compress; new winners and losers are emerging every day. So, where is it all going?
In this forward-looking session, we’ll share the prism through which Outsell sees the future, including our key predictions, the biggest risks ahead, and the bridges we see across the widening competitive moat. Our perspective is grounded in real research: insights from dozens of subject-matter experts, thousands of interviews and conversations, and more than 10,000 companies tracked across 24 industry segments.
The future is moving fast. Leave ready for 2027.
10:30 AM – 10:50 AM
Deploying Ethical AI
AI is moving fast. Trust takes longer.
As AI becomes part of every product and workflow, leaders must balance speed with responsibility. This session looks at the principles that help organizations build trust, manage risk, and deploy AI in ways customers, employees, and regulators can stand behind.
10:50 AM – 11:20 AM
Networking Break
The best conversations rarely happen on stage.
Take time to compare notes, challenge ideas, and meet leaders tackling many of the same issues you are. Sometimes the next big idea starts over coffee.
11:25 AM – 11:55 AM
Delivering New Revenue from AI Licensing
AI is creating new buyers, new products, and new revenue streams.
But the rules are changing. Learn how leaders are pricing, licensing, and packaging content and data for AI. Whether you’re buying, selling, or both, understand where value is shifting and how to capture it.
12:00 PM – 12:30 PM
Defending the Moat - Synthetics' Existential Threat
12:30 PM – 1:30 PM
Networking Lunch
Slow down to speed up.
Share ideas with fellow CEOs, compare notes, and build relationships that last well beyond today. Some of the Summit’s best insights happen over lunch.
1:35 PM – 2:15 PM
Flow or Friction: Meeting Today’s Customer Realities
End Users & AI
Buyers (Audiences) & AI
Enterprise Buyers & AI
2:20 PM – 2:50 PM
Placing Your MCP & AI Infrastructure Bets
You can’t build everything.
As AI platforms mature, organizations must decide where to invest, where to partner, and where to move fast. Hear how leaders are thinking about MCPs, AI infrastructure, and the choices that will shape the next generation of products.
Speaker TBA
2:55 PM – 3:15 PM
Organizing for AI Execution
Technology doesn’t transform companies. People do.
The winners are redesigning teams, roles, and operating models – not just buying better tools. Learn how leading organizations are moving from pilots to execution and turning AI into everyday work.
3:15 PM – 3:30 PM
Networking Break
Pause. Recharge. Connect.
Use this time to continue the conversation, meet someone new, and exchange ideas with peers who are facing the same opportunities—and the same challenges.
3:35 PM – 4:05 PM
Building the Business Model Moat
Every CEO needs a moat.
Content alone is no longer enough. Neither is technology. Learn how CEOs, boards, and investors are building businesses that combine proprietary data, intelligent systems, human expertise, and customer workflows to create lasting advantage. What really is a moat and how do you build yours before someone else does? An open discussion ending with Outsell’s Essential Actions.
4:10 PM – 4:40 PM
Limber Up: Building the Agile, Improvisational, AI First Organization
In this age of great uncertainty, the best leaders know how to listen, adapt, and act without having all the answers (or any of their lines!). Drawing on his experience as both a CEO and professional improviser, Chip Brewer shares why Improv skills are becoming crucial leadership skills and how you can improve your company’s teamwork, storytelling, and stagecraft so you are ready for whatever comes next.
5:00 PM – 6:30 PM
Cocktails & Canapés Networking Reception
Keep the conversation going.
Meet new peers, reconnect with colleagues, and continue the discussions that started throughout the day. Great ideas are shared on stage. Great relationships are built afterward.
REGISTRATION
The Summit is curated for executives running P&Ls across data, information services, media, and events.
Outsell CEO Network Members
CEO, COO, MD, President
Investment
Included in Membership
Subject to screening before confirmation. We'll review your registration and confirm by email.
Outsell Client Financial Services, Managing Director
Investment
$795.00/
per person
Subject to screening before confirmation. We'll review your registration and confirm by email.
Non-Client
CEO, COO, MD, President & Additional Qualified
Exec-Team
Investment
$795.00/
per person
Subject to screening before confirmation. We'll review your registration and confirm by email.
Non-Client
Suppliers & Financial Services
Investment
$1075.00
per person
Subject to screening before confirmation. We'll review your registration and confirm by email.
VENUE
Stationers’ Hall
An iconic hall in the heart of the City, steps from St Paul’s Cathedral.
Stationers' Hall, London, United Kingdom
Ave Maria Ln, London EC4M 7DD, United Kingdom
By Train/Tube
St Paul's (Central line) — 4 min walk
City Thameslink — 4 min walk
Blackfriars (District, Circle, Thameslink) — 8 min walk
Farringdon (Elizabeth line) — 10 min walk
Traveling Internationally
London is served by six major airports. The Elizabeth line connects Heathrow directly to the City of London in around 45 minutes.
EVENT CALENDAR
Outsell Digital Meeting: From Deals to Infrastructure: The New AI Licensing Reality
Join us on September 3 from 8:30 to 9:30 a.m. PT for an executive briefing on how information businesses can build scalable AI licensing strategies. The session will cover the different approaches taken by frontier AI labs, emerging pricing and packaging models, Microsoft’s Publisher Content Marketplace, per token economics, and the role of Model Context Protocols in delivering trusted content into AI workflows. Attendees will leave with a clearer view of where publishers retain leverage, how to structure deals for training, retrieval and agentic use, which routes to market offer the strongest commercial potential, and what capabilities are now required to turn AI licensing into sustainable revenue. For C-suite execs in strategy, product, marketing and sales.
Outsell Digital Meeting: From Deals to Infrastructure: The New AI Licensing Reality
Join us on September 9 from 8:30 to 9:30 a.m. PT for an executive briefing on how information businesses can build scalable AI licensing strategies. The session will cover the different approaches taken by frontier AI labs, emerging pricing and packaging models, Microsoft’s Publisher Content Marketplace, per token economics, and the role of Model Context Protocols in delivering trusted content into AI workflows. Attendees will leave with a clearer view of where publishers retain leverage, how to structure deals for training, retrieval and agentic use, which routes to market offer the strongest commercial potential, and what capabilities are now required to turn AI licensing into sustainable revenue. For C-suite execs in strategy, product, marketing and sales.
Outsell Digital CEO Network Meeting: Unpacking the 2026 B2B Buyers Study: Takeaways, Implications, and Discussion
Join fellow B2B media/events/marketing services CEOs for an off-the-record P2P conversation on September 10 from 8:30–9:30 PT on AI’s impact on media, events, and supplier business models. We’ll draw on the 2026 Buyers Study to unpack the changing AI purchase process, and the B2B 100 sizing report to gauge revenue impact. A 10-minute brief kicks things off, then it’s straight into comparing notes and problem-solving. For Members and by invitation.
8:30PT/11:30ET/4:30GMT – Outsell Digital Meeting: Q3/Q4 Sales Benchmark Results
On October 29 from 8:30 to 9:30am PT join expert Christine Rogers, M3 Learning and Outsell’s Michael Dziekan for an interactive digital discussion about the sales outlook based on our quarterly benchmark survey of members. Members Only