Is There Really a Millennial Mandate?
Two headlines and one comment from an Outsell Leadership Council member, made me wonder why all the hype about products and services for…
AI Madness
Forget March madness. It’s all about AI and machine learning. Remember dot.com, anyone? How about portal? Or Web 2.0? How about…
Where Are the Women? Diversity Schimersity
While we keep hearing about diversity, inclusion, and the need for greater representation at the top in corporations, our industry’s…
Why Uber (and Silicon Valley) need to rethink the ‘bro-culture’
The world is all atwitter, lit up about an odd year at Uber, which didn’t turn out to be so odd by Silicon Valley standards. The…
Oh Samsung — What Next?
The world has been full of venerable brands doing something awful, taking a hit, and recovering. GM’s ignition switch and Mary Barra’s…
Branding: Single Syllables or Bust
Go away for a few weeks and brand havoc is sure to rear its head in this industry. With all the M&A, consolidation, roll-ups, and PE firms…
The Changing Face of Market Research
One of the benefits of running Outsell is we’re of the industry we serve, a privileged position we respect and about which we have deep…
Why Marketers, Advertisers, Google and Search Are Just So Wrong
Years ago Outsell’s Chuck Richard got up at Outsell’s Signature Event and pointed to the one more important trends hitting B2B and the…
Lessons from Nell, Our Office Dog
Meet Nell the office dog, aka my dog. Nell knows her place in the sun and knows how to have fun. She comes to work a few days a week and on…
Entitled Millennials? More Like Sensationalist Media
Imagine my surprise first thing on a Sunday morning when in came an article about millennials in their workplace, a young company focused…