Right on Schedule Almost every day we speak with CEOs, Unit heads, and P&L owners who worry their organization is going too slow. I have yet to meet one that feels their company and team is going fast enough. Not one has ever said to me they have to slow their team down. The pace…
Goal Line This week was supposed to be about B2B media, events, and marketing services, and why their journey up the Outsell Value Pyramid is real and important. Then soccer finals came along, and it just felt right to focus on the grit and glory of it all. Our world became a smaller, better place.…
Ponies and People250 years ago, our main method of communication was ponies and merchant ships. Back then the horses and vessels had names. Today, it’s our chatbots. Then and now, humans very much remain in the loop. The old saying the more things change, the more they stay the same struck me yesterday when researching…
Anthropic’s profits are turning a corner, OpenAI won a suit but left Sam’s reputation in tatters. Meta is laying off 8000 people…
Any way you cut it, the word ‘audience’ is passe. It is simply time to ‘red flag’ the term especially in media, events, and by extension of…
It’s funny how each tech cycle brings around the uncomfortable truths that we keep avoiding. Once again, free business models collide with…
There is power in tradeshows, events, conferences, festivals, summits, fairs, workshops, salons — whatever the format and whatever they are…
Markets swing. Weeks feel like a dog year. A CEO’s job is never done until it’s over. It’s why we spend so much time serving CEOs. Their…
So many topics. So little time. CEOs I am speaking with this week have whiplash. Time to head to our Outsell CEO Network Meetings and to…
So much to do this year and so little time. While the industry moves at warp-speed 9, our annual survey of industry CEOs points to major…