Your AI Why
Outsell partner, respected colleague, and AI strategy advisor Jennifer S. Ives, often speaks about the importance of a company’s “AI Why,”…
AI Licensing
Our clients have access to our network of internal and external SMEs to answer their ad-hoc questions that drive revenue and mitigate risk…
Humans in the Loop
My husband was cold-called proverbially speaking and the email outreach was so good one simply had no choice but to take notice. The…
Etiquette School
Anthropic’s profits are turning a corner, OpenAI won a suit but left Sam’s reputation in tatters. Meta is laying off 8000 people…
Thinking out Loud
Once in a while, it’s hard not to stop and take stock of the things going on around our industry that don’t add up. Or if they do, they…
Outsell Q1/Q2 Sales Benchmark
More participants are meeting plan and nearly two-thirds are reporting year-over-year gains from this same time last year. Gains continue…
Software’s Exaggerated Demise
There is a lot of coverage about the software industry’s demise due to AI. Just like Mark Twain’s famous saying, “reports of my death are…
Right to Win
We’ve been answering a lot of questions lately about semantic technology, agentic access and where companies have a right to win and how…
Jettison the Term Audience
Any way you cut it, the word ‘audience’ is passe. It is simply time to ‘red flag’ the term especially in media, events, and by extension of…
Missing the Moat
Last week I promised an update on the essential actions for the coming year and closing remarks in my preso in FL. Too many B2B data…