Answers Point the Way The alchemy is in the question. For B2B media, marketing services, and event brands, the answer to marketer and buyer needs is right in front of us and points to value, product market fit, and new revenue streams. Two things this week. First, fresh out of the field, we have…
Goal Line This week was supposed to be about B2B media, events, and marketing services, and why their journey up the Outsell Value Pyramid is real and important. Then soccer finals came along, and it just felt right to focus on the grit and glory of it all. Our world became a smaller, better place.…
HubSplot If big tech wonders why it has such a PR problem, look at HubSpot’s controversial move and claw back that broke trust and reminded us why engagement with so many B2B marketing enablers and SaaS providers leave us feeling like we need a shower. Honestly, you cannot make this insanity up. Someone somewhere…
Ponies and People250 years ago, our main method of communication was ponies and merchant ships. Back then the horses and vessels had names. Today, it’s our chatbots. Then and now, humans very much remain in the loop. The old saying the more things change, the more they stay the same struck me yesterday when researching…
B2B marketing is broken. Too many marketers are on a persistent hunt for more, more, more. Too many buyers are hounded, emailed to death…
What’s on CEOs’ minds these days? There is no shortage of topics fresh out of our Outsell CEO Network meetings in New York and London these…
Outsell partner, respected colleague, and AI strategy advisor Jennifer S. Ives, often speaks about the importance of a company’s “AI Why,”…
Our clients have access to our network of internal and external SMEs to answer their ad-hoc questions that drive revenue and mitigate risk…
My husband was cold-called proverbially speaking and the email outreach was so good one simply had no choice but to take notice. The…
Anthropic’s profits are turning a corner, OpenAI won a suit but left Sam’s reputation in tatters. Meta is laying off 8000 people…