Outsell Event Outlook 2021
Outsell has been at the forefront of researching and benchmarking the new world of events that has been thrust upon us by the pandemic…
Annual Planning
I’ve often been asked by clients how we do our annual planning. We follow our own Outsell Growth Framework and revisit our business plan…
2020 Events and What They Mean or 2021
At first, 2020 looked to be a normal year: bickering over presidential politics, trade disputes, and the ever-present Brexit. We went to…
Outsell Most Read Headlines in 2020
Wondering what the industry’s most-read headlines were in 2020? Here are the top 50, collected by Outsell Headlines Editor Susan Brown and…
What Announcements Caught Your Eye this Year?
When we began 2020, there was an inkling of things going awry as early warning signs about COVID-19 emerged. In January, most of us had…
Lil Nas X and Why Events Will Never Be the Same
I had a great dialogue with my friend and colleague Tony Lorenz this week on LinkedIn about dropping the notion of naming events as…
Happy Thanksgiving
I’d like to think that despite Thanksgiving being quintessentially American, it’s a holiday whose spirit can span the globe. It’s about…
Lessons Learned — Virtual Outsell Signature Event 2020
Well, it’s done now. Last week, we held the Outsell Signature Event, co-produced with JEGI digitally this year. Instead of being at The…
This Letter Could Be My Letter
My husband sent me this letter yesterday. As I read it, I told him: “We could have written this.” We are both second-generation natives of…
By the Time You Read This… Register Today
The Outsell Signature Event Program will be final, and the speakers are “don’t miss.” This year we have over 40 speakers from around the…