Feeding Frenzy Two pieces struck this week: our analysis of the financial results of RELX, Thomson Reuters, and Wolters Kluwer, and the first-half results of Elsevier, Clarivate, Springer Nature, Wiley, and Taylor & Francis. Two paragraphs stand out, and they are harbingers of the M&A that’s to come. The more defensible strategy is…
Right on Schedule Almost every day we speak with CEOs, Unit heads, and P&L owners who worry their organization is going too slow. I have yet to meet one that feels their company and team is going fast enough. Not one has ever said to me they have to slow their team down. The pace…
AI Operating Priorities AI deployment in our industry’s key operating functions remains modest, with impact still largely unquantified. The winners aren’t done — they’re just getting started. Is your AI why delivering AI ROI? The Outsell Accelerate A! Benchmark™ provides early signals for CEOs in the media, data, and information services sectors about adoption maturity and where…
Missing the Moat B2B Media/Events/Marketing service providers risk missing the moat. The Outsell Value Pyramid combined with our proprietary study about how buyers buy paves the way for B2B leaders navigating the journey to a thriving AI future. After three decades of tracking this industry and seeing four platform transformations – print to digital, mobile,…
Answers Point the Way The alchemy is in the question. For B2B media, marketing services, and event brands, the answer to marketer and buyer needs is right in front of us and points to value, product market fit, and new revenue streams. Two things this week. First, fresh out of the field, we have…
Goal Line This week was supposed to be about B2B media, events, and marketing services, and why their journey up the Outsell Value Pyramid is real and important. Then soccer finals came along, and it just felt right to focus on the grit and glory of it all. Our world became a smaller, better place.…
HubSplot If big tech wonders why it has such a PR problem, look at HubSpot’s controversial move and claw back that broke trust and reminded us why engagement with so many B2B marketing enablers and SaaS providers leave us feeling like we need a shower. Honestly, you cannot make this insanity up. Someone somewhere…
Ponies and People250 years ago, our main method of communication was ponies and merchant ships. Back then the horses and vessels had names. Today, it’s our chatbots. Then and now, humans very much remain in the loop. The old saying the more things change, the more they stay the same struck me yesterday when researching…
B2B marketing is broken. Too many marketers are on a persistent hunt for more, more, more. Too many buyers are hounded, emailed to death…
What’s on CEOs’ minds these days? There is no shortage of topics fresh out of our Outsell CEO Network meetings in New York and London these…