CEOs Looking Ahead

CEOs Looking Ahead Back from the Outsell CEO Summit and a much-needed break, I’ve been reflecting on the event and its energy in the context of our annual Outsell CEO Sentiment study. Here’s what’s on the minds of CEOs looking ahead into 2027.  Which is why the conference and its topics were so timely and why…

Look Who’s Coming

Look Who’s Coming October 1. Stationers’ Hall. An iconic room in the heart of the city that’s been hosting big conversations since 1673. This year, it hosts ours. We’ve told you about the speakers. Now it’s time to talk about the room itself, because the alchemy is in the room and is another key to…

Priceless

Priceless Meeting with speakers is always a fun run-up to our events, and this lineup at the Outsell Summit, October 1 in London, is a don’t-miss group of execs. A chance to engage with any one of them is enough to deliver an exceptional experience. The entire group? Priceless.  First, a moment of silence to honor the fallen…

Bounty Hunters

Bounty Hunters Have enough conversations and key themes emerge. Lately it’s all about data (or content or editorial or anything) that feeds the machines and how the machines are doing in their respective races. Open Evidence prevails in a comparison with OpenAI; in another study, it ranks over UptoDate. Every day the hunt for new and original sources continues,…

A Spate of Questions

A Spate of Questions All of them centering around the existential question “where is the moat?” The coordinates for the drawbridge are changing daily. The answers? They too are changing. Staying current is a full-time job. At Outsell, it’s our entire company’s job.  The questions come in various flavors and in various ways.   In…

Feeding Frenzy

Feeding Frenzy Two pieces struck this week: our analysis of the financial results of RELX, Thomson Reuters, and Wolters Kluwer, and the first-half results of Elsevier, Clarivate, Springer Nature, Wiley, and Taylor & Francis.   Two paragraphs stand out, and they are harbingers of the M&A that’s to come.   The more defensible strategy is…

AI Operating Priorities 

AI Operating Priorities  AI deployment in our industry’s key operating functions remains modest, with impact still largely unquantified. The winners aren’t done — they’re just getting started.   Is your AI why delivering AI ROI? The Outsell Accelerate A! Benchmark™ provides early signals for CEOs in the media, data, and information services sectors about adoption maturity and where…

Missing the Moat

Missing the Moat B2B Media/Events/Marketing service providers risk missing the moat. The Outsell Value Pyramid combined with our proprietary study about how buyers buy paves the way for B2B leaders navigating the journey to a thriving AI future.  After three decades of tracking this industry and seeing four platform transformations – print to digital, mobile,…