More Isn’t More
B2B marketing is broken. Too many marketers are on a persistent hunt for more, more, more. Too many buyers are hounded, emailed to death…
Humans in the Loop
My husband was cold-called proverbially speaking and the email outreach was so good one simply had no choice but to take notice. The…
Outsell Q1/Q2 Sales Benchmark
More participants are meeting plan and nearly two-thirds are reporting year-over-year gains from this same time last year. Gains continue…
Sales as a Disservice (SaaD) — Part 2
The likes of NetSuite, Salesforce, Marketo, and Zoom are out of control. Honestly, what they have done to the profession of sales remains…
GartGuy & Gal
Just as I was lamenting TRMan and his brother and singing the praises of Gartner’s sales engine in came emails from GartGuy and GartGal…
TRMan’s Brother
TRMan has a colleague in another division sending similar emails, (or GenAI is doing it for him) only this time it went to our head of…
Hamster Wheel
I received this note from a Thomson Reuters sales rep and so did another colleague who is no longer with our company. The whole thing…
Outsell Q1/Q2 Sales Benchmark
The results are in, our members had a good discussion with resident expert Christine Rogers about what they’re experiencing on the sales…
On My Mind
There is good news after all! While my belief in humanity is restored by this Boston Marathon runner, I am thinking about marketing again…
Sea of Sameness
While Outsell colleague Mike Diaz reviews marketing best practices for the CMOs in our industry promoting content-enabled SaaS and…