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This report analyzes current trends and performance, providing our forecast for Marketing Research through 2023. We offer essential actions to secure revenue and achieve competitive advantage for a segment more impacted by COVID-19 than others in the data, information, and analytics economy.
Read more on the Outsell Leadership Community Platform: Market View: Marketing Research
Author: Randy Giusto
Date: September 16, 2020
After years of neglect and underinvestment, the trademark solutions sector has recently seen a run of M&As and investment as the market consolidates to just two main players.
Read more on the Outsell Leadership Community Platform: Corsearch Acquires TrademarkNow
Author: Hugh Logue
Date: September 15, 2020
Libraries are facing a growing volume of open access content and few tools to manage it. Knowledge Unlatched strives to help with a new offering, but it must measure its pace and watch the competition.
Read more on the Outsell Leadership Community Platform: Knowledge Unlatched Launches a Workflow Management Tool
Author: Tatiana Khayrullina
Date: September 14, 2020
B2B sales teams looking to narrow the funnel, shorten the sales cycle, and speed up the close might consider conversational intelligence tools. Sales and marketing intelligence vendors looking to enter the space have multiple paths of entry.
Read more on the Outsell Leadership Community Platform: Gong’s Vayo Deal Points to the Convergence of Conversational Intelligence and Sales Enablement
Author: Randy Giusto
Date: September 11, 2020
The US FTC just started an investigation into Envestnet, the largest broker of credit card information in the US, citing its lack of data protection and security. Beyond ensuring the legality of data being sold, information providers must increase their security in the management of such data.
Read more on the Outsell Leadership Community Platform: Regulators Crack Down on the Security of Consumer Data Reuse
Author: Will Jan
Date: September 10, 2020
The global digital publishing market relies on technology for visibility and revenue, but a hybrid approach that includes sales agents and old-fashioned handshakes will speed up penetration in some markets.
Read more on the Outsell Leadership Community Platform: The Society of Exploration Geophysicists Partners with Ingenta to Target Latin America
Author: Tatiana Khayrullina
Date: September 8, 2020
The largest global tax services firm has set its sights on going deeper into software provision, signaling that the provider landscape may soon be rearranged.
Read more on the Outsell Leadership Community Platform: Deloitte Invests Further in Tax Technologies
Author: Will Jan
Date: September 7, 2020
The company’s new offering provides lessons for other B2B media providers looking to develop their own marketplaces — mainly the importance of data back-ends, UX/UI, and retraining sales on how to sell marketplace solutions.
Read more on the Outsell Leadership Community Platform: Randall-Reilly’s New Marketplace Drives Value with Connected Content, Data, and Tools
Author: Randy Giusto
Date: September 4, 2020
This report details actions for CEOs, boards, and investors in the Legal & Regulatory Solutions market given how COVID-19 is driving technology adoption. It analyzes segment M&A transactions from 2015 to 2019 to illustrate changes that were underway but will accelerate as work becomes more remote.
Read more on the Outsell Leadership Community Platform: Market Survey: Tracking Legal Tech M&A Activity to Inform Future Strategies
Author: Hugh Logue
Date: September 3, 2020
Last-mile visibility into corporate financial health has become sought after during the slumping economy, prompting an opportunity for information providers. With the acquisition of Ansonia, Equifax is bolstering its position in the trade credit realm.
Read more on the Outsell Leadership Community Platform: Equifax Extends Its Reach Into Commercial Credit
Author: Will Jan
Date: September 2, 2020
Organizations that believe a few Google searches by a part-time CI practitioner provide sufficient insight to keep ahead of the competition are not realizing their full market potential and may even be losing market share.
Read more on the Outsell Leadership Community Platform: Gaining Competitive Advantage with Competitive Intelligence
Author: Michael Dziekan
Date: September 1, 2020
Author: Will Jan
Date: August 19, 2020
Author: Will Jan
Date: August 13, 2020
Author: Will Jan
Date: August 6, 2020
Author: Will Jan
Date: July 30, 2020
Author: Tatiana Khayrullina
Date: July 23, 2020