Operating Practices: Audience Acquisition and Measurement

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By revisiting audience acquisition strategies companies can help reduce some of the volatility of today’s market. They also need to re-cast their measurement efforts. This fifth and final piece in our audience acquisition looks measurement best practices and the metrics used to define success.

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Author: Randy Giusto

Date: July 10, 2024

Scientific & Technical Information & Solutions 2024 Segment View

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The Scientific & Technical Information & Solutions segment grew by 3% to $15 billion in 2023, driven by technology and Open Access models despite challenges from Open Access, research integrity, and generative AI. Top players showed strong performance, with opportunities in technology-led solutions.

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Author: Kate Worlock

Date: June 26, 2024

Credit Information – 2024 Segment View

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The global Credit Information segment grew by 4% in 2023, impacted by higher interest rates, and is projected to reach $21 billion by 2026. Growth is faster in APAC and Latin America, with trends in data integration, alternative data use, and financial inclusion driving the market.

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Author: Sachin Gulab Kalwani

Date: June 20, 2024

Company, Contact & Personal Information 2024 Segment View

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The global Company, Contact & Personal Information segment grew by 7% in 2023, impacted by the technology sector recession. Higher growth is expected in 2024 but it will plateau after that. Key trends include the tech segment bounce, managed services, an M&A wave, and stack rationalization.

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Author: Randy Giusto

Date: June 19, 2024

Legal & Regulatory 2024 Segment View

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The global Legal & Regulatory Solutions segment grew by 6% in 2023, driven by tech and regulatory compliance, with growth projected to $37 billion by 2026. Key trends include AI in legal research, data commoditization, and increased demand for compliance tools. EMEA shows the fastest growth rate.

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Author: Hugh Logue

Date: June 13, 2024

Marketing Research 2024 Segment View

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The global Marketing Research segment grew by 5% in 2023, with ResTech players leading the way through subscription platforms, while full-service providers struggled amidst the big tech recession. M&A is heating up despite economic challenges, driven by demand for real-time data and AI efficiencies.

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Author: Randy Giusto

Date: June 12, 2024