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This report analyzes trends and performance, providing our forecast for Marketing Research through 2024. It includes companies spanning media measurement, panel sample and survey software, and industry research. We offer providers essential actions to secure revenue and gain competitive advantage.
Read more on the Outsell Leadership Community Platform: Segment View: Marketing Research – 2021
Author: Randy Giusto
Date: May 19, 2021
After the ProQuest deal closes, Clarivate will have almost tripled its revenues through acquisitions and organic growth in the three years since it went public. Size drives scalability but hinders flexibility: can the new, enlarged Clarivate move quickly enough to meet market demand?
Read more on the Outsell Leadership Community Platform: Clarivate Acquires ProQuest to Serve the Whole Research Workflow Chain
Author: Kate Worlock
Date: May 18, 2021
Kahoot! has acquired single-sign-on provider Clever for $435-500 million (depending on 2021 performance), adding critical functionality to an organization which is, unusually, targeting all areas of the education space: K-12, higher education, and corporate training.
Read more on the Outsell Leadership Community Platform: Kahoot! — Targeting Scalability Across Multiple Education Markets Through Acquisition
Author: Kate Worlock
Date: May 17, 2021
Verizon’s sale of its remaining media assets further confirms that marriages between telecom and media companies have produced more tears than joy for investors, while pure-play film and entertainment firms have prospered. It’s different in B2B, which can learn much from events on the consumer side.
Read more on the Outsell Leadership Community Platform: Verizon Media Sale Shows That Consumer Content Wants to Be Freed from Platforms
Author: Simon Alterman
Date: May 13, 2021
The COVID-19 pandemic brought to the forefront standards publishers’ role as pillars of safety, quality, and regulatory compliance in modern society. Emergency measures introduced in 2020 will have a lasting effect, accelerating the pace of digital transformation in response to major market trends.
Read more on the Outsell Leadership Community Platform: Segment View: Global Standards Publishing – 2021
Author: Tatiana Khayrullina
Date: May 12, 2021
The deal creates a modular cloud offering with firmographic, demographic, technographic, and intent data at its base. This instantly makes Demandbase a key B2B data provider, next to LinkedIn, Dun & Bradstreet, and ZoomInfo, and positions it for future growth.
Read more on the Outsell Leadership Community Platform: Key Demandbase Acquisitions Power New Modular Cloud Offering
Author: Randy Giusto
Date: May 11, 2021
Degreed launched in 2012 as a B2C player with a disruptive mission to “jailbreak the degree”. Now a B2B player valued at $1.4 billion, it’s a leader in the learning experience platform (LXP) space, with big ambitions to both dominate and disrupt the market.
Read more on the Outsell Leadership Community Platform: Degreed Targets Serious Growth Following Latest Funding Round
Author: Kate Worlock
Date: May 10, 2021
The EU has published draft rules that could constitute the most expansive attempt anywhere in the world to regulate the use of artificial intelligence.
Read more on the Outsell Leadership Community Platform: EU Proposes New Regulations on Artificial Intelligence
Author: Hugh Logue
Date: May 6, 2021
TransUnion Gaming Services makes its debut in enabling the screening and tracking of a gambler’s entire journey. There are more gamblers than wealth management clients, so this credit information giant can potentially disrupt the know your customer (KYC) screening space.
Read more on the Outsell Leadership Community Platform: TransUnion Dives into the $119 Billion US Gambling Market
Author: Will Jan
Date: May 4, 2021
An Outsell survey of US office employees shows that they want more flexibility in where they work in the future and are concerned about returning to offices despite having missed social contact. Junior employees don’t seem to share the enthusiasm of senior managers for going back.
Read more on the Outsell Leadership Community Platform: Employees Are Concerned About Returning to the Office but Crave Social Contact
Author: Simon Alterman
Date: May 3, 2021
Two legal solution providers have secured large amounts of funding to tackle the same legal consumer market opportunities from two different ends of the market.
Read more on the Outsell Leadership Community Platform: Legal Tech Providers Rocket Lawyer and Clio Fuel up to Take on the Same Market
Author: Hugh Logue
Date: April 29, 2021
Metadata is classically defined as “data about data,” but it’s much more than that. In this Outsell Master Class, Strategic Advisor and Technologist Matt Turner explains metadata in detail and how you can exploit it to its full potential. (Originally aired during the Outsell Signature Event 2020.)
Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Securing the Right Metadata and Making it Work for You
Date: April 28, 2021
As the events industry claws its way back, challenges will persist as health and safety concerns and limited travel budgets impact demand. Hybrid events enable providers to successfully navigate the change and also present a lasting opportunity.
Read more on the Outsell Leadership Community Platform: Event Industry Best Practices – Embracing Hybrid for the Long Term
Author: Randy Giusto
Date: April 27, 2021
A new serious player is emerging in the legal solutions market, backed by private equity and built via acquisitions. However, it comes as lawyers become increasingly fed up with the products they love converging with products they don’t need but are forced to pay for.
Read more on the Outsell Leadership Community Platform: LegalTech Provider Litera Goes on an Acquisition Spree
Author: Hugh Logue
Date: April 26, 2021
Remote learning in education has driven the take-up of e-books and online courseware, which are likely to remain important. Users appreciate the benefits of digital solutions, but work remains to make business models suitable for digital environments, facilitate access, and improve resource quality.
Read more on the Outsell Leadership Community Platform: Increased Demand for Educational Digital Content Highlights the Need for Access and Business Model Flexibility
Author: Kate Worlock
Date: April 22, 2021
Innovation in established businesses is often not about making new things but delivering improved solutions to customer problems as quickly as technology advances. That’s the mission of the Wolters Kluwer Digital eXperience Group (DXG). How does its leader go about it?
Read more on the Outsell Leadership Community Platform: Wolters Kluwer DXG: Making Innovation Everyone’s Business
Author: Simon Alterman
Date: April 21, 2021