Technology providers have tried and failed to entice end-users to share their health data. Salesforce and Apple have a shot at success with two recent but unrelated developments.
The higher education market is experiencing a perfect storm of factors driving change. Outsell provides regular sizing and segmentation updates of the market for higher education textbooks and related digital solutions; this is the sixth in the series.
The moves by 6Sense and Oracle in the B2B marketing tools space point out how smaller players want to get bigger and how bigger players want to reduce the complexity caused by smaller players. It all points to an inevitable collision ahead.
The launch of Argos Education shows fundamental shifts on the horizon for the higher education textbook space, which go beyond business model changes already well underway.
Cassyni taps into the hitherto ignored territory of the research seminar, bringing networked services to unrecognized — yet critical — venues for the exchange of knowledge.
IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company.
Consolidation across the higher education sector is on the rise as providers look to deliver holistic portfolios at scale, with a view to driving improvements in data insights and boosting revenue growth.
Since last year, a formidable adversary has been challenging the big cut that Apple and Google take from app developers. Initial activity has signaled the potential for the move to shake up the industry and increase the bottom line for providers.
FourthRev is looking to serve an emerging educational category, working with both universities and employers to create career-boosting qualifications. Its partnerships with higher education, tech companies, and employers indicate how the OPM and online course market landscape is changing.
Dun & Bradstreet’s foray into ESG analytics signals to other trade credit information providers that supplier risk is about not just company financial health but also corporate social responsibility. Beyond its use in financial services, ESG data is becoming a key part of third-party screening.
Equifax partners with AWS Data Exchange and Snowflake Data Marketplace to make its unregulated data available to companies. This data will yield a new level of insight into consumer financial behavior for its users, enhancing customer targeting, decision-making, and risk mitigation.
Salesforce delivers a premium business media platform to entertain and engage customers across many roles and industries. It’s a clear sign that where B2B media is heading is more Netflix than it is LinkedIn. There’s an indirect impact on B2B media companies here.
The pandemic-induced global recession did little to slow down tax and accounting management. In fact, the economic assistance offered by governments introduced new compliance requirements that kept solutions providers busy. This analysis highlights who won and what the next opportunities will be.
The lack of robust, systematic, and affordable research access leaves many emerging startup organizations with no option other than to beg, borrow, or steal. CCC’s new subscription solution looks to solve this dilemma by offering an affordable solution that maintains the rights of publishers.