FTC Blocks IQVIA’s Propel Media Pharma and Healthcare Marketing Deal
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FTC Blocks IQVIA’s Propel Media Pharma and Healthcare Marketing Deal

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The FTC is blocking IQVIA’s acquisition of Propel Media due to healthcare marketing concerns even though deals like this continue to play out across AdTech. Companies in other sectors doing similar deals need to limit their future impact to pricing and partners to escape similar scrutiny.

Learn more on the Outsell Leadership Community Platform: FTC Blocks IQVIA’s Propel Media Pharma and Healthcare Marketing Deal

Author: Randy Giusto

Date: July 31, 2023

Library Market: Content Spending in 2023
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Library Market: Content Spending in 2023

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This report sizes and segments the content spending of the $32.4 billion global library market and analyses the trends driving change. It forecasts spending through 2023 and acts a tool for information providers who target the library market and need to understand its regional and vertical dynamics.

Learn more on the Outsell Leadership Community Platform: Library Market: Content Spending in 2023

Author: Kate Worlock

Date: July 26, 2023