Special Series on Generative AI: Market and Marketing Research
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Special Series on Generative AI: Market and Marketing Research

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Generative AI use cases for research are just emerging, with research technology (ResTech) and full-service research providers now building functionality into their offerings. This analysis examines emerging use cases, how vendors are responding, and implications for buyers and vendors alike.

Read more on the Outsell Leadership Community Platform: Special Series on Generative AI: Market and Marketing Research

Author: Randy Giusto

Date: September 06, 2023

IBM's Weather Company Blunder
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IBM’s Weather Company Blunder

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IBM likely lost significant value with its Weather Company deal. There are many lessons here on how synergistic revenue opportunity expectations can fall short when the focus and execution parts of the puzzle fail.

Read more on the Outsell Leadership Community Platform: IBM’s Weather Company Blunder

Author: Randy Giusto

Date: September 04, 2023