B2B Marketing Budgets: The Return to Normal Looks Choppy
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B2B Marketing Budgets: The Return to Normal Looks Choppy

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When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy

Author: Randy Giusto

Date: February 22, 2021

Carpe Diem: Opportunities for Systemic Change in K-12 Assessment
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Carpe Diem: Opportunities for Systemic Change in K-12 Assessment

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The pandemic has forced the cancellation of K-12 summative assessments in many countries, creating a path for governments to revise outmoded assessment structures and opportunities for resource and assessment providers to work with educators to build solutions suitable for 21st-century learning.

Read more on the Outsell Leadership Community Platform: Carpe Diem: Opportunities for Systemic Change in K-12 Assessment

Author: Kate Worlock

Date: February 18, 2021