Segment View: Marketing Research – 2021

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This report analyzes trends and performance, providing our forecast for Marketing Research through 2024. It includes companies spanning media measurement, panel sample and survey software, and industry research. We offer providers essential actions to secure revenue and gain competitive advantage.

Read more on the Outsell Leadership Community Platform: Segment View: Marketing Research – 2021

Author: Randy Giusto

Date: May 19, 2021

Clarivate Acquires ProQuest to Serve the Whole Research Workflow Chain

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After the ProQuest deal closes, Clarivate will have almost tripled its revenues through acquisitions and organic growth in the three years since it went public. Size drives scalability but hinders flexibility: can the new, enlarged Clarivate move quickly enough to meet market demand?

Read more on the Outsell Leadership Community Platform: Clarivate Acquires ProQuest to Serve the Whole Research Workflow Chain

Author: Kate Worlock

Date: May 18, 2021