Metrix Brings Events as Content to ASME
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Metrix Brings Events as Content to ASME

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In the pre-pandemic world, professional associations ran events as a member benefit and as part of their revenue portfolios — in that order. Post-2020, events are developing as bona fide content, and ASME’s new venture Metrix is posed to explore the opportunities of the redefined events space.

Read more on the Outsell Leadership Community Platform: Metrix Brings Events as Content to ASME

Author: Tatiana Khayrullina

Date: November 11, 2021

RevenueBase’s Flipped Data Delivery Model Gains Traction
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RevenueBase’s Flipped Data Delivery Model Gains Traction

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While it’s only in a minimum viable product (MVP) version currently, RevenueBase’s offering is an interesting services-led solution that solves today’s B2B data problems. Companies looking to build more data-infused marketing services solutions might consider a similar approach.

Read more on the Outsell Leadership Community Platform: RevenueBase’s Flipped Data Delivery Model Gains Traction

Author: Randy Giusto

Date: November 10, 2021