Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover
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Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

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Red Ventures, a marketing wolf in a media-business sheep’s clothing, is buying CNET Media Group. The trend of a performance marketer spinning itself as a media and information business isn’t new, but as the cookie crumbles, the lines between media and advertising need to sharpen, not blur.

Read more on the Outsell Leadership Community Platform: Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Author: Randy Giusto

Date: September 23, 2020

Market Survey: Pricing and Budgeting Mismatch Despite the COVID-19 Pandemic
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Market Survey: Pricing and Budgeting Mismatch Despite the COVID-19 Pandemic

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As the pandemic unfolded, many information vendors opened up resources to support clients and the wider market. Free access to resources has now largely ceased, and the market is back to familiar pricing patterns. Outsell spoke to vendors and information managers to preview the new normal of 2021.

Read more on the Outsell Leadership Community Platform: Market Survey: Pricing and Budgeting Mismatch Despite the COVID-19 Pandemic

Author: Kate Worlock

Date: September 22, 2020