Showing 369–370 of 931 resultsSorted by latest
Our latest analysis based on interviews with B2B marketers shows the importance of intent data and how it improves focus and personalization. However, ease of use and tool burnout issues remain. It also points to future needs around conversations, compliance, niche audiences, and integration.
Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Intent Data
Author: Randy Giusto
Date: July 25, 2022
A major investor is asking Verisk to focus its risk data — which has emerged to become a valuable form of alternative data serving multiple sectors — entirely on the insurance industry. Yielding to investor pressures could cause information providers to miss out on a greater opportunity.
Read more on the Outsell Leadership Community Platform: Near-Term Growth Opportunities May Cloud Long-Term Growth Strategies in the Risk Data Business
Author: Will Jan
Date: July 21, 2022
