E-Commerce Tax Solutions Provider Avalara Sees Record Deal Valuation
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E-Commerce Tax Solutions Provider Avalara Sees Record Deal Valuation

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Vista Equity Partners has acquired Avalara for $8.4 billion, a record deal in the enterprise tax solution space. The cost of Avalara’s growth killed its margins, which allowed the private equity firm the opportunity to secure the top e-commerce tax solution provider.

Read more on the Outsell Leadership Community Platform: E-Commerce Tax Solutions Provider Avalara Sees Record Deal Valuation

Author: Will Jan

Date: August 16, 2022

B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen
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B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen

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This third piece in our series of discussions with B2B marketers looks at audience acquisition activities and needs. Marketers use solutions from both platforms and publishers, but there’s a movement to outsource work to agencies or bring it in-house as part of a broader first-party data initiative.

Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Audience Acquisition and Digital Demand Gen

Author: Randy Giusto

Date: August 15, 2022