6sense and Oracle — Colliding Forces Ahead
The moves by 6Sense and Oracle in the B2B marketing tools space point out how smaller players want to get bigger and how bigger players want to reduce the complexity caused by smaller players. It all points to an inevitable collision ahead.
Read more on the Outsell Leadership Community Platform: 6sense and Oracle — Colliding Forces Ahead
Author: Randy Giusto
Date: September 27, 2021
Argos Education Launch Augurs Disruption for US HE Textbooks Market
The launch of Argos Education shows fundamental shifts on the horizon for the higher education textbook space, which go beyond business model changes already well underway.
Read more on the Outsell Leadership Community Platform: Argos Education Launch Augurs Disruption for US HE Textbooks Market
Author: Kate Worlock
Date: September 23, 2021
Founders of Mendeley, Publons, and Kopernio Now Targeting Research Seminars
Cassyni taps into the hitherto ignored territory of the research seminar, bringing networked services to unrecognized — yet critical — venues for the exchange of knowledge.
Read more on the Outsell Leadership Community Platform: Founders of Mendeley, Publons, and Kopernio Now Targeting Research Seminars
Author: Julia Kostova
Date: September 22, 2021
IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire
IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company.
Read more on the Outsell Leadership Community Platform: IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire
Author: Randy Giusto
Date: September 20, 2021
BlackBoard Merges with Anthology
Consolidation across the higher education sector is on the rise as providers look to deliver holistic portfolios at scale, with a view to driving improvements in data insights and boosting revenue growth.
Read more on the Outsell Leadership Community Platform: BlackBoard Merges with Anthology
Author: Kate Worlock
Date: September 16, 2021
Update: The Epic Battle with Apple and Google That Could Benefit the Whole Industry Continues
Since last year, a formidable adversary has been challenging the big cut that Apple and Google take from app developers. Initial activity has signaled the potential for the move to shake up the industry and increase the bottom line for providers.
Read more on the Outsell Leadership Community Platform: Update: The Epic Battle with Apple and Google That Could Benefit the Whole Industry Continues
Author: Hugh Logue
Date: September 15, 2021
FourthRev Targets New Education Category, Bridging Higher Education and the Workplace
FourthRev is looking to serve an emerging educational category, working with both universities and employers to create career-boosting qualifications. Its partnerships with higher education, tech companies, and employers indicate how the OPM and online course market landscape is changing.
Read more on the Outsell Leadership Community Platform: FourthRev Targets New Education Category, Bridging Higher Education and the Workplace
Author: Kate Worlock
Date: September 14, 2021
Credit Giant Moves into the ESG Game
Dun & Bradstreet’s foray into ESG analytics signals to other trade credit information providers that supplier risk is about not just company financial health but also corporate social responsibility. Beyond its use in financial services, ESG data is becoming a key part of third-party screening.
Read more on the Outsell Leadership Community Platform: Credit Giant Moves into the ESG Game
Author: Will Jan
Date: September 13, 2021
South Korea Curbs the Google-Apple App Duopoly
New legislation in South Korea could spell the beginning of the end for Apple’s and Google’s app commissions.
Read more on the Outsell Leadership Community Platform: South Korea Curbs the Google-Apple App Duopoly
Author: Hugh Logue
Date: September 8, 2021
Equifax to Push Unregulated Data into the Marketplace
Equifax partners with AWS Data Exchange and Snowflake Data Marketplace to make its unregulated data available to companies. This data will yield a new level of insight into consumer financial behavior for its users, enhancing customer targeting, decision-making, and risk mitigation.
Read more on the Outsell Leadership Community Platform: Equifax to Push Unregulated Data into the Marketplace
Author: Will Jan
Date: September 2, 2021
Salesforce Goes All in on B2B Media Experiences
Salesforce delivers a premium business media platform to entertain and engage customers across many roles and industries. It’s a clear sign that where B2B media is heading is more Netflix than it is LinkedIn. There’s an indirect impact on B2B media companies here.
Read more on the Outsell Leadership Community Platform: Salesforce Goes All in on B2B Media Experiences
Author: Randy Giusto
Date: September 1, 2021
Segment View: Tax & Accounting Solutions – 2021
The pandemic-induced global recession did little to slow down tax and accounting management. In fact, the economic assistance offered by governments introduced new compliance requirements that kept solutions providers busy. This analysis highlights who won and what the next opportunities will be.
Read more on the Outsell Leadership Community Platform: Segment View: Tax & Accounting Solutions – 2021
Author: Will Jan
Date: August 31, 2021
Pearson+ Joins Cengage Unlimited in Targeting US HE Students
Pearson’s new Pearson solution reflects the company’s increased focus on direct-to-consumer sales and competes directly with Cengage Unlimited.
Read more on the Outsell Leadership Community Platform: Pearson Joins Cengage Unlimited in Targeting US HE Students
Author: Kate Worlock
Date: August 30, 2021
CCC Debuts as a Reseller to Cater to Biotech Start-Ups
The lack of robust, systematic, and affordable research access leaves many emerging startup organizations with no option other than to beg, borrow, or steal. CCC’s new subscription solution looks to solve this dilemma by offering an affordable solution that maintains the rights of publishers.
Read more on the Outsell Leadership Community Platform: CCC Debuts as a Reseller to Cater to Biotech Start-Ups
Author: Tatiana Khayrullina
Date: August 26, 2021
Amazon Rapidly Gains Momentum Toward Domination of the US Healthcare System’s IT Infrastructure
Last month, Amazon formally unveiled its AWS for Health offering. Anchored by the data repository and analytics platform Amazon Web Services Health Lake, the move signals a multi-billion-dollar recommitment to becoming the technology platform of choice for patients, providers, and payors.
Read more on the Outsell Leadership Community Platform: Amazon Rapidly Gains Momentum Toward Domination of the US Healthcare System’s IT Infrastructure
Author: David Potter
Date: August 25, 2021
TechTarget Buys Xtelligent to Move into Healthcare
The acquisition signals yet another effort by a B2B technology brand to fortify its own purchase intent data efforts, move into an adjacent space, and get away from pure-play B2B data platforms. Other B2B media and information companies need to consider a similar path.
Read more on the Outsell Leadership Community Platform: TechTarget Buys Xtelligent to Move into Healthcare
Author: Randy Giusto
Date: August 23, 2021
Outsell FutureScapes – The Future of Reading
The internet is changing our ideas of what reading is about as technology makes it possible for people to tell stories and share topical interests online. In this edition of FutureScapes, David Worlock discusses the future of reading with Deborah Igunma, Co-Founder and CEO of JoinPEEK.io.
Read more on the Outsell Leadership Community Platform: Outsell FutureScapes – The Future of Reading
Author: David Worlock
Date: August 19, 2021
Moody’s Acquires RMS to Become an Insurance Data Powerhouse
Moody’s acquires RMS for $2 billion, immediately augmenting its insurance data and analytics business to $500 million in revenue. The financial information giant continues to invest big to capture new markets.
Read more on the Outsell Leadership Community Platform: Moody’s Acquires RMS to Become an Insurance Data Powerhouse
Author: Will Jan
Date: August 18, 2021
Zoom Events Will Accelerate the Event Platform Shakeout
Zoom’s minimal viable product version of Zoom Events has a lot of room for growth, and the company’s entry into the online event platform space will speed up the market shakeout ahead. Event teams must accelerate switching to platforms that meet their needs, especially when it comes to engagement.
Read more on the Outsell Leadership Community Platform: Zoom Events Will Accelerate the Event Platform Shakeout
Author: Randy Giusto
Date: August 17, 2021
LegalTech Provider Litera Continues Its Acquisition Spree
Litera is quickly emerging as a top 20 player in the Legal Solutions market as it continues making large follow-on acquisitions backed by private equity.
Read more on the Outsell Leadership Community Platform: LegalTech Provider Litera Continues Its Acquisition Spree
Author: Hugh Logue
Date: August 16, 2021
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