Add to cart IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire $99.00 IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company. Read more on the Outsell Leadership Community Platform: IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire Author: Randy Giusto Date: September 20, 2021
Add to cart Salesforce Goes All in on B2B Media Experiences $99.00 Salesforce delivers a premium business media platform to entertain and engage customers across many roles and industries. It’s a clear sign that where B2B media is heading is more Netflix than it is LinkedIn. There’s an indirect impact on B2B media companies here. Read more on the Outsell Leadership Community Platform: Salesforce Goes All in on B2B Media Experiences Author: Randy Giusto Date: September 1, 2021