Add to cart BlueOcean’s Series B Round Sets It up to Fish in Deeper Waters $99.00 Its new funding, unique brand-strategy-as-a-service approach, and data engine will put more pressure on agencies, research providers, and information companies that serve large brands with their own intelligence offerings. Read more on the Outsell Leadership Community Platform: BlueOcean’s Series B Round Sets It up to Fish in Deeper Waters Author: Randy Giusto Date: April 20, 2022
Add to cart Merger of IRI and NPD Creates Research and Business Model Synergy $99.00 The merger of the companies works because of how they complement each other rather than compete head-to-head. Information providers looking for similar opportunities need to focus less on the many smaller-company sell sheets that bombard their desks weekly and more on the few key opportunities. Read more on the Outsell Leadership Community Platform: Merger of IRI and NPD Creates Research and Business Model Synergy Author: Randy Giusto Date: April 18, 2022