Uncommitted and undecided past attendees are the canaries in the coal mine for the events industry when it comes to planning the return of in-person events. Understanding their needs by generation is critical to plotting the course back.
In-person events will look different and more spread out when they eventually return. Venue size, location, and focus will matter for the first returnees. Outsell surveyed past attendees in the US to help plot a course for B2B event companies and event operations teams to follow.
ZoomInfo’s purchase won’t move the market share needle immediately, but it provides a lesson for other companies in the data, information, and analytics economy on not only the importance of foundation data but how it is gathered.
Reducing customer churn boosts the bottom line. In today’s challenging economic environment, look for tools that score customers across many variables and mine not only highly structured data but unstructured data as well.
D&B’s acquisition of its partner Bisnode brings direct access to data and customers and the opportunity for faster growth and higher margins as the pandemic boosts demands for data and analytics in trade credit and sales and marketing. But it will need to execute well to reap the rewards.
Salesforce rolls out video-based meeting management, AI-infused video coaching, COVID-19 trend data mapping, and automated sales safety workflow. The move will displace smaller point solutions players due to the integration of these tools into Sales Cloud CRM.
The shift to virtual events has created discoverability issues for event marketers stuck with promoting based on old registration data. IRL and 10times look to solve these issues. With a tough 2021 ahead, organizers must consider their virtual events as apps and these sites as the new App Stores.
Fortune’s new Connect community effort for mid-level professionals provides a number of lessons for others looking to build their own communities to extend customer value and create new revenue opportunities. It also highlights the importance of thinking not just vertically but also horizontally.
Red Ventures, a marketing wolf in a media-business sheep’s clothing, is buying CNET Media Group. The trend of a performance marketer spinning itself as a media and information business isn’t new, but as the cookie crumbles, the lines between media and advertising need to sharpen, not blur.
Recent developments at Arizent, Conde Nast, Bloomberg, and The Financial Times show the importance of connected virtual events, community, and information services, especially in today’s economic environment.
This report analyzes current trends and performance, providing our forecast for Marketing Research through 2023. We offer essential actions to secure revenue and achieve competitive advantage for a segment more impacted by COVID-19 than others in the data, information, and analytics economy.
B2B sales teams looking to narrow the funnel, shorten the sales cycle, and speed up the close might consider conversational intelligence tools. Sales and marketing intelligence vendors looking to enter the space have multiple paths of entry.
The company’s new offering provides lessons for other B2B media providers looking to develop their own marketplaces — mainly the importance of data back-ends, UX/UI, and retraining sales on how to sell marketplace solutions.
