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RevenueBase’s Flipped Data Delivery Model Gains Traction

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While it’s only in a minimum viable product (MVP) version currently, RevenueBase’s offering is an interesting services-led solution that solves today’s B2B data problems. Companies looking to build more data-infused marketing services solutions might consider a similar approach.

Read more on the Outsell Leadership Community Platform: RevenueBase’s Flipped Data Delivery Model Gains Traction

Author: Randy Giusto

Date: November 10, 2021

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Survey Panel Sample Consolidation – Cint Buys Lucid

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The combination of Cint and Lucid will take on Dynata more directly and accelerate the use of programmatic sampling. To stay relevant, the new company born out of this acquisition needs to focus on high-quality, verified sample — and researchers need to insist on it as well.

Read more on the Outsell Leadership Community Platform: Survey Panel Sample Consolidation – Cint Buys Lucid

Author: Randy Giusto

Date: November 1, 2021