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By spinning off its cloud fax unit, J2 Global can now focus on its higher-growth business and get more aggressive with M&A. It’s reinventing the legacy Ziff Davis media brand while showing the importance of building an underlying platform.
Read more on the Outsell Leadership Community Platform: Ziff Davis – What’s Old Is New Again!
Author: Randy Giusto
Date: October 5, 2021
The moves by 6Sense and Oracle in the B2B marketing tools space point out how smaller players want to get bigger and how bigger players want to reduce the complexity caused by smaller players. It all points to an inevitable collision ahead.
Read more on the Outsell Leadership Community Platform: 6sense and Oracle — Colliding Forces Ahead
Author: Randy Giusto
Date: September 27, 2021
IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company.
Read more on the Outsell Leadership Community Platform: IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire
Author: Randy Giusto
Date: September 20, 2021
Salesforce delivers a premium business media platform to entertain and engage customers across many roles and industries. It’s a clear sign that where B2B media is heading is more Netflix than it is LinkedIn. There’s an indirect impact on B2B media companies here.
Read more on the Outsell Leadership Community Platform: Salesforce Goes All in on B2B Media Experiences
Author: Randy Giusto
Date: September 1, 2021
The acquisition signals yet another effort by a B2B technology brand to fortify its own purchase intent data efforts, move into an adjacent space, and get away from pure-play B2B data platforms. Other B2B media and information companies need to consider a similar path.
Read more on the Outsell Leadership Community Platform: TechTarget Buys Xtelligent to Move into Healthcare
Author: Randy Giusto
Date: August 23, 2021
Zoom’s minimal viable product version of Zoom Events has a lot of room for growth, and the company’s entry into the online event platform space will speed up the market shakeout ahead. Event teams must accelerate switching to platforms that meet their needs, especially when it comes to engagement.
Read more on the Outsell Leadership Community Platform: Zoom Events Will Accelerate the Event Platform Shakeout
Author: Randy Giusto
Date: August 17, 2021
Media providers need to hang onto writers and tweak their newsletter models as big social guns for Substack’s content creation, distribution, and monetization model.
Read more on the Outsell Leadership Community Platform: Big Social Pressures Newsletter Businesses to Go After Substack
Author: Randy Giusto
Date: August 11, 2021
In the space of a few weeks, ZoomInfo moves into two adjacent markets by picking the right acquisition to get there. This deal also points to how conversational intelligence is rapidly becoming a must-have tool in the sales and market stack of most companies.
Read more on the Outsell Leadership Community Platform: ZoomInfo Dives into Conversational Intelligence and Customer Service
Author: Randy Giusto
Date: August 4, 2021
Conferences and trade shows are kicking off once again in the US after shuttering for over a year. Understanding changing attitudes toward them will help organizers plan for how they’ll respond and how they’ll get more people to come back later on.
Read more on the Outsell Leadership Community Platform: Return to Onsite Events – Changes to Increase Comfort Levels Expected
Author: Randy Giusto
Date: July 14, 2021
The sale of IDG, Inc. to Blackstone helps to unblock access to cash that was constrained under previous owner China Oceanside. Blackstone will drive faster changes at both IDG Communications and IDC. Speculating about what drove the deal may shed light on what stays and what goes at IDG, Inc.
Read more on the Outsell Leadership Community Platform: The Multiple Paths of a Blackstone-Infused IDG
Author: Randy Giusto
Date: July 1, 2021
This report analyzes trends and performance, providing our forecast for B2B Media and Business Information through 2024. Reliance on events will weigh on this segment’s fortunes until onsite shows come back to their former glory. Meanwhile, the gap between data haves and have-nots grows.
Read more on the Outsell Leadership Community Platform: Segment View: B2B Media and Business Information – 2021
Author: Randy Giusto
Date: June 23, 2021
With onsite events ramping up and hybrid approaches in the works, companies must create new experiences to draw audiences back. Creating an experience journey where events plug and play in at various points is now necessary to truly reinvent the event industry.
Read more on the Outsell Leadership Community Platform: Develop an Experience Journey While Reinventing Events
Author: Randy Giusto
Date: June 9, 2021
This report analyzes trends and performance, providing our forecast for the Company, Contact, and Personal Information segment through 2024. Strong growth continues as companies improve their data quality, completeness, and accuracy, creating demand for providers that will best serve them.
Read more on the Outsell Leadership Community Platform: Segment View: Company, Contact, and Personal Information – 2021
Author: Randy Giusto
Date: May 27, 2021
This report analyzes trends and performance, providing our forecast for Marketing Research through 2024. It includes companies spanning media measurement, panel sample and survey software, and industry research. We offer providers essential actions to secure revenue and gain competitive advantage.
Read more on the Outsell Leadership Community Platform: Segment View: Marketing Research – 2021
Author: Randy Giusto
Date: May 19, 2021
The deal creates a modular cloud offering with firmographic, demographic, technographic, and intent data at its base. This instantly makes Demandbase a key B2B data provider, next to LinkedIn, Dun & Bradstreet, and ZoomInfo, and positions it for future growth.
Read more on the Outsell Leadership Community Platform: Key Demandbase Acquisitions Power New Modular Cloud Offering
Author: Randy Giusto
Date: May 11, 2021
As the events industry claws its way back, challenges will persist as health and safety concerns and limited travel budgets impact demand. Hybrid events enable providers to successfully navigate the change and also present a lasting opportunity.
Read more on the Outsell Leadership Community Platform: Event Industry Best Practices – Embracing Hybrid for the Long Term
Author: Randy Giusto
Date: April 27, 2021