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B2B Media and Business Information – Segment View 2022

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This report analyzes trends and performance, providing our forecast for B2B Media and Business Information through 2025. Companies continue to differentiate on data, marketing services, and now martech platforms as those with significant events assets more slowly recover.

Read more on the Outsell Leadership Community Platform: B2B Media and Business Information – Segment View 2022

Author: Randy Giusto

Date: May 16, 2022

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Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers

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Identifying how healthcare marketers use both vendors and media providers, and how they consume their information and services to access important audiences, shows the interplay of these two provider categories both now and in the future. Intent data is taking a backseat so far.

Read more on the Outsell Leadership Community Platform: Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers

Author: Randy Giusto

Date: May 4, 2022