Add to cart NielsenIQ and GfK Merge to Consolidate Retail Research and Data $99.00 The merger of GfK and NielsenIQ consolidates share even further among the Marketing Research top 10, beyond the recent IRI and NPD combination. Deals like these don’t create growth acceleration immediately, and there are lessons to learn here. Read more on the Outsell Leadership Community Platform: NielsenIQ and GfK Merge to Consolidate Retail Research and Data Author: Randy Giusto Date: July 14, 2022
Add to cart Buying and Selling Goes Virtual with Drift’s Deal Room $99.00 By building a virtual solution for digital buying and selling, Drift expands from its core market and gets into a broader sales enablement space. Others looking to expand in B2B sales and marketing intelligence need to focus on M&A targets evolving into multiple spaces, not stuck in only one. Read more on the Outsell Leadership Community Platform: Buying and Selling Goes Virtual with Drift’s Deal Room Author: Randy Giusto Date: July 12, 2022