Not only did the market reactive negatively to the announcement of the deal for SurveyMonkey’s parent, so did shareholders. The ensuing mess, just like the prolonged deal closure we originally pointed out, magnifies opportunities for both buyers and sellers of survey sample and DIY research tools.
GovExec is rapidly evolving from a public sector publisher to a sales and marketing intelligence company serving state, local, and federal government as well as defense sector needs. An aggressive M&A strategy is driving its rapid transformation and high growth, providing lessons for all.
The price tag for Pharma Intelligence was large. Informa now must use those funds to go build a bigger moat by acquiring the necessary parts for its data and data services vision; this could also include a significant investment in events.
New investment rounds for three B2B sales and marketing intelligence vendors will allow each to scale beyond its current geographical focus. These successes, though, will still be driven by the demand for sales enablement and conversational intelligence solutions and how customers master the tools.
In our latest survey, attendees weren’t shy about ideas for what event organizers can do to increase interest in returning to in-person shows. Health-and-safety-related steps led all others by far, while content, venue choice, cancellation policies, networking opportunities, and swag matter too.
Our latest data, analyzed by generation, shows that younger attendees view onsite events differently in terms of importance, reasons to go, obstacles faced, format preferences, and more. Event organizer success in 2022 requires listening to the generational needs of a changing audience.
As a follow-up to our Scaling Data Businesses analysis, we look next at a new set of companies making major pivots to reinvent themselves. This analysis looks at the moves these firms have made, how they’ve changed, new metrics they adopted, and what they are learning as they pivot.
Through True Influence, MeritB2B jumps the chasm further from being a data-influenced marketing activities outsourcer to becoming a full-funnel, data-driven marketing intelligence solution. It’s another example of the consolidation of power underway in the sales and marketing intelligence space.
Our latest data showed a pause occurring among future attendees even before the news on the Omicron variant broke. How event organizers weather 2022 will depend on how they address attendees’ fears and real needs for the experience and its networking possibilities.
The world has changed dramatically since our 2018 analysis Scaling Data Businesses: How They Did It. Some companies in that analysis grew further; others didn’t. This analysis looks at where they are now, identifying moves and results while offering recommendations for others seeking a similar path.
The market has reacted negatively to Zendesk’s acquisition of Momentive, devaluating both, which could threaten the deal. A prolonged deal closure also magnifies opportunities for both buyers and sellers of survey sample and DIY research tools.
Through these deals, D&B acquires more data, an identity graph, global privacy compliance expertise, pipes to over 25 other platforms (including leading social ones), and entry into consumer data from a B2B2C perspective. It becomes a formidable B2B2C MarTech and AdTech player almost overnight.
While it’s only in a minimum viable product (MVP) version currently, RevenueBase’s offering is an interesting services-led solution that solves today’s B2B data problems. Companies looking to build more data-infused marketing services solutions might consider a similar approach.
The combination of Cint and Lucid will take on Dynata more directly and accelerate the use of programmatic sampling. To stay relevant, the new company born out of this acquisition needs to focus on high-quality, verified sample — and researchers need to insist on it as well.
ZoomInfo’s expansion into Europe comes at a cost to regional data providers there. With so many people today changing jobs, contact data providers will increasingly scramble — focusing on data quality over quantity and watching and planning for other data partners’ possible fates will be key.
Announcements from Terminus and ActionIQ point to the growing importance of customer data platforms (CDPs) in the B2B sales and marketing intelligence space. This creates more convergence between today’s specialized Company, Contact, and Personal Information sector and the larger MarTech market.
