Showing 17–32 of 138 resultsSorted by latest
This second piece in our series of discussions with B2B marketers dives into how data quality claims match reality. Despite all the marketing technology and specialized services out there, the changing marketing landscape is challenging both marketers and their platform and publisher partners.
Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Data Quality
Author: Randy Giusto
Date: July 28, 2022
Our latest analysis based on interviews with B2B marketers shows the importance of intent data and how it improves focus and personalization. However, ease of use and tool burnout issues remain. It also points to future needs around conversations, compliance, niche audiences, and integration.
Read more on the Outsell Leadership Community Platform: B2B Marketer Pain Points – Intent Data
Author: Randy Giusto
Date: July 25, 2022
The merger of GfK and NielsenIQ consolidates share even further among the Marketing Research top 10, beyond the recent IRI and NPD combination. Deals like these don’t create growth acceleration immediately, and there are lessons to learn here.
Read more on the Outsell Leadership Community Platform: NielsenIQ and GfK Merge to Consolidate Retail Research and Data
Author: Randy Giusto
Date: July 14, 2022
By building a virtual solution for digital buying and selling, Drift expands from its core market and gets into a broader sales enablement space. Others looking to expand in B2B sales and marketing intelligence need to focus on M&A targets evolving into multiple spaces, not stuck in only one.
Read more on the Outsell Leadership Community Platform: Buying and Selling Goes Virtual with Drift’s Deal Room
Author: Randy Giusto
Date: July 12, 2022
Still fresh from a rollup of three businesses, Onclusive is already executing M&A deals to augment the platform and enhance the vision it’s building. The firm is gaining new content types to monitor and measure and additional data and API capabilities to create more value for customers.
Read more on the Outsell Leadership Community Platform: Onclusive Buys Critical Mention to Extend Its New Media Services Platform
Author: Randy Giusto
Date: June 21, 2022
The partnership between Haymarket Automotive and Autovia creates a new business model twist centered on first-party data. Their approach is something to consider for B2B media companies looking to diversify their media and marketing services offerings even further.
Read more on the Outsell Leadership Community Platform: How Merging Two Publishers’ First-Party Datasets Is a New Business Model Twist
Author: Randy Giusto
Date: June 9, 2022
This report analyzes trends and performance, providing our forecast of the Marketing Research market through 2025. It includes companies spanning full-service, panel sample, survey software, and industry research. We offer providers essential actions to grow their companies in this changing market.
Read more on the Outsell Leadership Community Platform: Marketing Research – Segment View 2022
Author: Randy Giusto
Date: June 6, 2022
This report analyzes trends and performance, providing our forecast for the Company, Contact, and Personal Information market through 2025. Companies continue to differentiate through international coverage, purchase and buyer intent signals, data services, and other performance marketing tools.
Read more on the Outsell Leadership Community Platform: Company, Contact, and Personal Information – Segment View 2022
Author: Randy Giusto
Date: May 26, 2022
This report analyzes trends and performance, providing our forecast for B2B Media and Business Information through 2025. Companies continue to differentiate on data, marketing services, and now martech platforms as those with significant events assets more slowly recover.
Read more on the Outsell Leadership Community Platform: B2B Media and Business Information – Segment View 2022
Author: Randy Giusto
Date: May 16, 2022
Identifying how healthcare marketers use both vendors and media providers, and how they consume their information and services to access important audiences, shows the interplay of these two provider categories both now and in the future. Intent data is taking a backseat so far.
Read more on the Outsell Leadership Community Platform: Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers
Author: Randy Giusto
Date: May 4, 2022
Its new funding, unique brand-strategy-as-a-service approach, and data engine will put more pressure on agencies, research providers, and information companies that serve large brands with their own intelligence offerings.
Read more on the Outsell Leadership Community Platform: BlueOcean’s Series B Round Sets It up to Fish in Deeper Waters
Author: Randy Giusto
Date: April 20, 2022
The merger of the companies works because of how they complement each other rather than compete head-to-head. Information providers looking for similar opportunities need to focus less on the many smaller-company sell sheets that bombard their desks weekly and more on the few key opportunities.
Read more on the Outsell Leadership Community Platform: Merger of IRI and NPD Creates Research and Business Model Synergy
Author: Randy Giusto
Date: April 18, 2022
Born a data company, FreightWaves is adding content assets to deliver a supply-chain data, intelligence, and media solution. Now, as much of the global supply chain is upended, FreightWaves can tell companies what is happening, where, and why. Its reverse pivot into media provides lessons for all.
Read more on the Outsell Leadership Community Platform: FreightWaves Company Spotlight
Author: Randy Giusto
Date: April 13, 2022
The outlook for in-person events is slowly shifting, but demand is still high for local and regional shows as well as education-focused efforts. A peek into the future also shows great interest in virtual and hybrid events post-pandemic.
Read more on the Outsell Leadership Community Platform: In-Person Attitudes Improve, but Virtual and Hybrid Events are Part of a New Future
Author: Randy Giusto
Date: March 9, 2021
With this deal, Salesforce snatches up a white-hot company that’s benefiting from the new work-from-anywhere business climate. Companies considering either of these platforms, or both, may have some leverage over the next six to 12 months.
Read more on the Outsell Leadership Community Platform: Salesforce Buys Slack to Battle the Microsoft Onslaught
Author: Randy Giusto
Date: December 8, 2020
Today’s event business model approach is doomed unless it evolves to deal with attendees’ reluctance to come back — especially women and younger attendees, who will define the future of in-person and hybrid events. Organizers adopting a business-as-usual approach going forward do so at their peril.
Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them
Author: Randy Giusto
Date: December 3, 2020