Return to Events - Understanding the Generational Divide Ahead
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Return to Events – Understanding the Generational Divide Ahead

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As in-person events make their way back and hybrid ones appear on the horizon, event organizers need to understand the audience differences that are now more visible post-pandemic. Returning to the old ways won’t cut it for younger generations, which will become the core attendee base one day.

Read more on the Outsell Leadership Community Platform: Return to Events – Understanding the Generational Divide Ahead

Author: Randy Giusto

Date: April 12, 2021

B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative
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B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

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It’s clear that many marketers must do more with less this year, with many industries still suffering from the effects of the pandemic. This analysis explores where US marketers will invest this year from a resource perspective, covering both in-house staff and external contractors.

Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: Staffing and Resource Planning Need to Get Creative

Author: Randy Giusto

Date: March 31, 2021