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ZoomInfo’s expansion into Europe comes at a cost to regional data providers there. With so many people today changing jobs, contact data providers will increasingly scramble — focusing on data quality over quantity and watching and planning for other data partners’ possible fates will be key.
Read more on the Outsell Leadership Community Platform: ZoomInfo Expands Further into Europe
Author: Randy Giusto
Date: October 20, 2021
Announcements from Terminus and ActionIQ point to the growing importance of customer data platforms (CDPs) in the B2B sales and marketing intelligence space. This creates more convergence between today’s specialized Company, Contact, and Personal Information sector and the larger MarTech market.
Read more on the Outsell Leadership Community Platform: CDPs — Yet Another B2B Marketing and Sales Intelligence Convergence Point
Author: Randy Giusto
Date: October 12, 2021
