The Business Model Pivots of Data-Driven Companies
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The Business Model Pivots of Data-Driven Companies

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As a follow-up to our Scaling Data Businesses analysis, we look next at a new set of companies making major pivots to reinvent themselves. This analysis looks at the moves these firms have made, how they’ve changed, new metrics they adopted, and what they are learning as they pivot.

Read more on the Outsell Leadership Community Platform: The Business Model Pivots of Data-Driven Companies

Author: Randy Giusto

Date: January 26, 2022

MeritB2B Evolves into B2B Martech Through True Influence Deal
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MeritB2B Evolves into B2B Martech Through True Influence Deal

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Through True Influence, MeritB2B jumps the chasm further from being a data-influenced marketing activities outsourcer to becoming a full-funnel, data-driven marketing intelligence solution. It’s another example of the consolidation of power underway in the sales and marketing intelligence space.

Read more on the Outsell Leadership Community Platform: MeritB2B Evolves into B2B Martech Through True Influence Deal

Author: Randy Giusto

Date: January 6, 2022