Market Survey: The Return to In-Person Events Requires Understanding Generational Needs
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Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

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Uncommitted and undecided past attendees are the canaries in the coal mine for the events industry when it comes to planning the return of in-person events. Understanding their needs by generation is critical to plotting the course back.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

Author: Randy Giusto

Date: November 30, 2020

Market Survey: The Return to In-Person Events Is an Extended Road
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Market Survey: The Return to In-Person Events Is an Extended Road

$99.00

In-person events will look different and more spread out when they eventually return. Venue size, location, and focus will matter for the first returnees. Outsell surveyed past attendees in the US to help plot a course for B2B event companies and event operations teams to follow.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Is an Extended Road

Author: Randy Giusto

Date: November 19, 2020