The Bitcoin Hot Tub

The Bitcoin Hot Tub

Anthea Stratigos Jul 8, 2021 3 min read

I’m starting to really notice how supposedly “intangible” technologies can have a very tangible impact on our planet’s natural resources. A…

Doximity: A Boat Missed

Doximity: A Boat Missed

Anthea Stratigos Jul 1, 2021 3 min read

This past week I talked to Ann Michael, Founder, CEO & Chair of the Board of Delta Think, about the plight of associations, and Doximity…

“An Irresponsible Use of Our Water”

“An Irresponsible Use of Our Water”

Anthea Stratigos Jun 24, 2021 3 min read

Well, here in the Wild West, things are getting wilder. Fire season has already begun, and when I was a little girl, there was no such…

Good Partnerships

Good Partnerships

Anthea Stratigos Jun 17, 2021 4 min read

I’m frequently asked how other CEOs put together and execute good partnerships. I was thinking about this yesterday when I had the great…

Launch of the Outsell Data & Information Management Council

Launch of the Outsell Data & Information Management Council

Anthea Stratigos Jun 10, 2021 3 min read

We launched our new Outsell Data & Information Management (D&IM) Council this week. Sheldon Ross, community chair and forum leader, led a…

Silver Linings

Silver Linings

Anthea Stratigos Jun 3, 2021 2 min read

I’ve been meeting with CEOs this week at our routine council meetings, and while we are still in “meeting season,” the genuine mood is…

The Return to Work

The Return to Work

Anthea Stratigos May 27, 2021 3 min read

Nothing is causing more hand-wringing than questions about returning to work. I’ve spoken with many leaders lately, and this is probably…

Clients Have Long Memories

Clients Have Long Memories

Anthea Stratigos May 20, 2021 4 min read

A colleague of mine told me that he started to laugh as he began to read my last blog post. He showed it to his wife, who was also amazed…

Good Sales and Good Search

Good Sales and Good Search

Anthea Stratigos May 13, 2021 3 min read

I wrote not too long ago about the dearth of good customer service in the world these days, and now I’m seeing it in the sales function…

Announcing the Outsell Signature Event 2021

Announcing the Outsell Signature Event 2021

Anthea Stratigos May 6, 2021 3 min read

It’s May, and the prognosis for the US and UK is looking up. Events are starting to reopen, as are economies. Still, we remain concerned…

Why Are We Overly Focused on Growth?

Why Are We Overly Focused on Growth?

Anthea Stratigos Apr 29, 2021 3 min read

I’d like to have an honest conversation about why growth is the “uber factor” that enterprises have become so fixated upon. Yes, there’s…

TAM and VOC

TAM and VOC

Anthea Stratigos Apr 22, 2021 3 min read

Every so often, client demands come in waves, and most recently, we’ve entered the season of TAM (total addressable market) and VOC (voice…

Return to the Office and the Future of Work

Return to the Office and the Future of Work

Anthea Stratigos Apr 15, 2021 4 min read

Outsell community leaders held an honest discussion this week about returning to offices and the future of work. While our meetings are…

Where Data Sits in the Cloud Provider Stack

Where Data Sits in the Cloud Provider Stack

Anthea Stratigos Apr 8, 2021 2 min read

Operating at the center of the data, information, and analytics economy, we keep a keen eye on data marketplaces, data licensing, and…

Customer Service

Customer Service

Anthea Stratigos Apr 1, 2021 5 min read

Many recent examples of poor customer service of late make clear that it’s time to send out a rallying cry for all of us to improve our…

Beware the Supply Chain

Beware the Supply Chain

Anthea Stratigos Mar 25, 2021 3 min read

We all realized how at risk our supply chains were when we ended up without PPP equipment in the middle of COVID-19. Front-line responders…

Welcome Back?

Welcome Back?

Anthea Stratigos Mar 18, 2021 7 min read

Last week we marked the official anniversary of the COVID-19 pandemic, which was declared by the WHO on March 11, 2020. Of course, by the…

Headquarters is Where the Heart Is

Headquarters is Where the Heart Is

Anthea Stratigos Mar 11, 2021 4 min read

There’s an old saying in life that home is where the heart is and after a year of working remotely again I’ve decided headquarters is…

It’s a Good Year to Reconsider Event Marketing

It’s a Good Year to Reconsider Event Marketing

Anthea Stratigos Mar 5, 2021 6 min read

COVID-19 upended the market for in-person events due to marketers freezing spending. Outsell recently surveyed 235 US marketers to learn…

What Can B2B Marketing Budgets Tell Us About Events in 2021?

What Can B2B Marketing Budgets Tell Us About Events in 2021?

Anthea Stratigos Feb 25, 2021 6 min read

Here at Outsell, we continue to lead the industry in analyzing and benchmarking the impact of COVID-19 on events. Earlier this year, I…

Mental Health & Ginger

Mental Health & Ginger

Anthea Stratigos Feb 18, 2021 2 min read

Shout out to Russell Glass, CEO of Ginger, a mental health platform targeting enterprise clients that spun out from MIT Media Labs moons…

Introducing Outsell FutureScapes

Introducing Outsell FutureScapes

Anthea Stratigos Feb 11, 2021 3 min read

We live and work in ever-changing times. Pandemic, recession, climate change — all pose external risks to information marketplaces that…

Announcing My Darling Naki: A Love Story in Letters

Announcing My Darling Naki: A Love Story in Letters

Anthea Stratigos Feb 4, 2021 4 min read

How can a couple who only met three or four times in person before they married stay together for 64 years? How can a couple whose…

Goodbye Mr. Gartner and Mr. Power

Goodbye Mr. Gartner and Mr. Power

Anthea Stratigos Jan 27, 2021 3 min read

Our industry lost two visionary leaders recently: David Power III, founder of J.D. Power left us last week, and Gideon I. Gartner, founder…

Outsell Event Outlook 2021

Outsell Event Outlook 2021

Anthea Stratigos Jan 21, 2021 6 min read

Outsell has been at the forefront of researching and benchmarking the new world of events that has been thrust upon us by the pandemic…