Announcing the Outsell Signature Event 2021
It’s May, and the prognosis for the US and UK is looking up. Events are starting to reopen, as are economies. Still, we remain concerned that there are too many unknowns about whether we can fully host an event, especially with clients who are used to coming across the pond — we rotate holding our event in the London and then somewhere on the US east coast. One-half of our clients may be loath to travel. Vaccine boosters might be required, and who knows how in supply they may or may not be. Also, it will be November when we come together again. Will there be a resurgence? We simply don’t know. While having a crystal ball is often part of our repertoire, forecasting doesn’t feel right this time — we aren’t epidemiologists, after all.
So, we decided to take a hybrid approach, and host this year’s event largely digitally on November 2–4, 8:30 am to 11:00 am PT / 11:30 am to 2:00 pm ET / 4:30 pm to 7:00 pm GMT. We will bring our clients together virtually with ample networking time before and after. Plus, if fate falls in our favor and the virus gods are kind, we will host an in-person cocktail reception or dinner on the west coast, east coast, and across the pond as well. That will give us some semblance of together time without the risk of hotel contracts, force majeure clauses, and the to-ing and fro-ing of not knowing if we can proceed or not. We are then moving next year’s physical event to June, so we can finally see one another, an opportunity that we are optimistic 2022 will afford us.
Day 1 of our event will focus on our traditional Outlooks, day two will cover keynotes and case studies, and day three will be the same. As usual, our event will focus on the essentials for the coming year, and there are a lot of them to contend with given what we and our industry have gone through since we were last together in Washington, DC, in 2019. Dog years in internet time, that’s for sure.
The focus? All things innovation. Innovation in business models, in customer sets, in product suites, and in governance models. Building innovative cultures and making innovation a thread within the culture that runs through the business everywhere will be topics we address. As usual, we’ll have must-have speakers, incredible networking, and the right leaders in the room — you! You’ll have the ability to get deals done, learn new things, and build new relationships.
We’re innovating as we go, too, and we wanted to make sure you knew what was coming so you can plan for this year’s Outsell Signature Event, co-produced with JEGI CLARITY. It’s by invitation for CEOs, COOs, presidents, and MDs in the global data, information, and analytics industry. Contact us to request your invitation — we can’t wait to see you soon!