COVID-19 upended the market for in-person events due to marketers freezing spending. Outsell recently surveyed 235 US marketers to learn…

Here at Outsell, we continue to lead the industry in analyzing and benchmarking the impact of COVID-19 on events. Earlier this year, I…

Shout out to Russell Glass, CEO of Ginger, a mental health platform targeting enterprise clients that spun out from MIT Media Labs moons…

We live and work in ever-changing times. Pandemic, recession, climate change — all pose external risks to information marketplaces that…

How can a couple who only met three or four times in person before they married stay together for 64 years? How can a couple whose…

Our industry lost two visionary leaders recently: David Power III, founder of J.D. Power left us last week, and Gideon I. Gartner, founder…

Outsell has been at the forefront of researching and benchmarking the new world of events that has been thrust upon us by the pandemic…

I’ve often been asked by clients how we do our annual planning. We follow our own Outsell Growth Framework and revisit our business plan…

At first, 2020 looked to be a normal year: bickering over presidential politics, trade disputes, and the ever-present Brexit. We went to…

Wondering what the industry’s most-read headlines were in 2020? Here are the top 50, collected by Outsell Headlines Editor Susan Brown and…

When we began 2020, there was an inkling of things going awry as early warning signs about COVID-19 emerged. In January, most of us had…

I had a great dialogue with my friend and colleague Tony Lorenz this week on LinkedIn about dropping the notion of naming events as…

I’d like to think that despite Thanksgiving being quintessentially American, it’s a holiday whose spirit can span the globe. It’s about…

Well, it’s done now. Last week, we held the Outsell Signature Event, co-produced with JEGI digitally this year. Instead of being at The…

My husband sent me this letter yesterday. As I read it, I told him: “We could have written this.” We are both second-generation natives of…

The Outsell Signature Event Program will be final, and the speakers are “don’t miss.” This year we have over 40 speakers from around the…

3Pillar Global 67 Bricks Ltd ALM Media Properties, LLC American Association for the Advancement of Science, Inc. (AAAS) American Chemical…

This year and next require Radical Reinvention — the meta-theme of this year’s Outsell Signature Event, co-produced with JEGI. To that end…

At the end of the journey of radical reinvention thrust upon us this year and accelerating at breakneck speed comes the opportunity to…

Our annual bible on the industry has all the details you’ll need to navigate the year ahead. Be sure to get your copy now!

Digital transformation can mean a lot of things, but there’s one eternal truth: it’s an ongoing process, not a single step change. At the…

What’s the most common question people ask about Artificial Intelligence? It’s “Can you please show me some practical and relevant…

How important is China to your business now? And in years to come? Is the Chinese market still a golden opportunity or now a deadly threat…

I couldn’t help but think of my colleague Debbie Levitt’s memo to me the other day (do they say memo anymore?) She’s a master at CX/UX and…

At a time when quick decisions to change course, swap business models, or embrace new technology could be vital for survival, the Outsell…