Outsell Signature Event Announces — Lara Boro: From 1843 to 2043 and Beyond: Staying Relevant
In an era of radical reinvention, with the world-changing at a record pace, how do you keep an iconic brand relevant and prepare it for…
Virtual Whisperer 11 — Give Your Team a Gift of Experience
My last post on working virtually focused on the WFH phenomenon going on and on and on. And here we are staring down the barrel of Q4 with…
Outsell Signature Event Announces — Nancy McKinstry: A View from the Top
It’s a time-honored tradition: Each year at the Outsell Signature Event, co-produced with JEGI, the leader of one of our industry’s…
Outsell’s Digital Transformation
Right before the pandemic hit, our board approved the launch of our technology platform — the cornerstone of our strategy. As the world…
Lots of Fodder for Upcoming Outsell CEO Meetings
We’re planning our upcoming council meetings, and the topics on our list run the gamut. After all, there’s never a shortage of topics…
Outsell Case Study — Data Inventory
One of the hardest things for organizations is getting a handle on their data. I was recently interviewed for a podcast and asked what I…
The Six Ds of the Data Economy
I’ve been writing about monetizing data, the Outsell Growth Framework, and other key ways to drive growth by licensing data and analytics…
Demand for Diverse Perspectives: Women Leaders in SAP and Tech
What an honor it was to moderate Tuesday’s keynote panel hosted by SAPInsider. They made the bold decision to open up their virtual event…
Gratitude
The statistics are staggering. Forget that the US has become the laughingstock of the world with little to no coordinated response to…
Outsell Signature Event 2020 Theme Announced
If anyone had told us at the end of 2019 that the world as we knew it would be flipped on its head, we’d have laughed out loud. But by…
Virtual Whisperer 10 — Working Virtually… On and On and On
We haven’t hit the dog days of summer yet, but somehow this virtual working thing seems like it’s dragging on and on and on. While most of…
Companies Are Like Gardens
I was speaking with a CEO recently who described the evolution of her company’s senior leadership and how several members of a key cohort…
Outsell Case Study — Monetizing Data
We’ve been writing case studies about work we do with and for our clients, highlighting the various projects we do under the Outsell…
Say It Ain’t So — Mommy Got Fired?
I’d hate to be HUB right now. Yes, they’ve transferred 12,000 employees home, and no, I don’t know the bosses’ side of the picture. But…
Virtual Whisperer — Working Virtually… On and On and On
We haven’t hit the dog days of summer yet, but somehow this virtual working thing seems like it’s dragging on and on and on. While most of…
Outsell Case Study — Voice of Customer
We’re not huge fans of net promoter scores here at Outsell because they provide a number and not much else. We believe the best form of…
Outsell Case Study — Pricing Information Services
We’ve been writing about the Outsell Growth Framework, and we’ll continue the series with case studies that are important for executives…
Enough is Enough
After GDPR became law following data gatherers’ failure to regulate themselves, an outpouring of messages started to arrive day after day…
Virtual Whisperer 9 — Improv
I’m not sure if this is about working virtually or working in general, but I do know that over the last 10 weeks, COVID-19 has not only…
Outsell Growth Framework — Step 7
We’ve taken you through all the steps of the Outsell Growth Framework, a tried and true approach to growing a data, information, or…
Virtual Whisperer 8 — Can I Go on Vacation?
By the time you read this, we’ll be ending our eighth week of sheltering in place and heading into our ninth. We’ll be staring down the…
Step 6: dIPDL Measure and Manage
Your offerings are now in full production and your new offerings are scaling. An offering in the context of the Outsell Growth Framework…
Virtual Whisper 7 — Appreciating Simplicity
When we work from home, the trappings of visiting the office no longer really matter. As we head into sheltering in place for the 8th week…
Step 5: dIPDL Operate and Run
You’ve built a minimal viable product and then turned it into something that delivers happiness. Once your offering is past those two…
Outsell Predictions about F2F
We’ve been writing about the exhibitions space since 2013 — and even before that. This week I “dug out” some of our work, including the…
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