Virtual Whisperer 9 — Improv
I’m not sure if this is about working virtually or working in general, but I do know that over the last 10 weeks, COVID-19 has not only…
Outsell Growth Framework — Step 7
We’ve taken you through all the steps of the Outsell Growth Framework, a tried and true approach to growing a data, information, or…
Virtual Whisperer 8 — Can I Go on Vacation?
By the time you read this, we’ll be ending our eighth week of sheltering in place and heading into our ninth. We’ll be staring down the…
Step 6: dIPDL Measure and Manage
Your offerings are now in full production and your new offerings are scaling. An offering in the context of the Outsell Growth Framework…
Virtual Whisper 7 — Appreciating Simplicity
When we work from home, the trappings of visiting the office no longer really matter. As we head into sheltering in place for the 8th week…
Step 5: dIPDL Operate and Run
You’ve built a minimal viable product and then turned it into something that delivers happiness. Once your offering is past those two…
Outsell Predictions about F2F
We’ve been writing about the exhibitions space since 2013 — and even before that. This week I “dug out” some of our work, including the…
Virtual Whisperer 6 — Trust
In California, we’ve been sheltering in place since March 16, so we are now nearing the end of our fifth week. On the one hand, our lives…
Outsell Growth Framework — Step 3
Step 3: dIPDL Minimum Viable Product (MVP)
Virtual Whisperer 4 — Hiring, Interviewing, and Ingenuity
Everyone’s now in our new work rhythms, and also realizing that we’ll be “sheltering in place” for at least another month. Some of our…
Virtual Whisperer 3 — Time Management, RASI, and Accountability
One of the things about working virtually is that accountability becomes crystal clear.
Virtual Whisperer 2 — Meeting and Communications Etiquette
One of the major challenges for virtual workers is communicating seamlessly without creating noise in the system. Many of the practices…
Virtual Whisperer — Working from Home Since 1992
I’ve been working virtually since 1992. The Outsell team has been working virtually since 1997, when our company began.
COVID-19 and Business Continuity Planning
The coronavirus outbreak is a stark reminder that we live in a world where seemingly anything can go wrong at a moment’s notice. CEOs and…
Is Email Marketing Passe?
The number of emails that I receive each day continues to border on the ridiculous. Half aren’t relevant. Most don’t know my role or what…
Outsell Growth Framework — Step 1
We’ve just come out with the second edition of the Outsell Growth Framework, a how-to guide to growth for CEOs and their teams operating…
2020: 10 Critical Trends Facing the Data, Information, and Analytics Industry
The following are the most important developments requiring attention across the industry today.
10 Mistakes to Avoid
Today we publish the second edition of the Outsell Growth Framework, a map for driving growth as a data, information, or analytics…
Magic in the Mundane
I’m excited to announce that Magic in the Mundane: Making Life’s Ordinary Extraordinary published last week and is in full launch this…
B2B Media and Information Industry Executive Michael Marchesano Joins Outsell as President
Mike Marchesano has joined data, information and analytics industry research and advisory firm Outsell, Inc., as President, effective…
The Most Important Announcements of 2019 and Why They Matter
With no shortage of major events taking place this year, a dozen key announcements rose to the top as having far-reaching implications for…
Where is Your Data When You Sleep at Night?
It’s interesting to me that we so often refer to data as oil to be refined to power the next generation of knowledge solutions and…
What’s on CEO Minds
We have the privileged position to be of the industry we serve and have a daily dialog with leaders throughout the data, information, and…
