Is Email Marketing Passe?
The number of emails that I receive each day continues to border on the ridiculous. Half aren’t relevant. Most don’t know my role or what…
Outsell Growth Framework — Step 1
We’ve just come out with the second edition of the Outsell Growth Framework, a how-to guide to growth for CEOs and their teams operating…
2020: 10 Critical Trends Facing the Data, Information, and Analytics Industry
The following are the most important developments requiring attention across the industry today.
10 Mistakes to Avoid
Today we publish the second edition of the Outsell Growth Framework, a map for driving growth as a data, information, or analytics…
Magic in the Mundane
I’m excited to announce that Magic in the Mundane: Making Life’s Ordinary Extraordinary published last week and is in full launch this…
B2B Media and Information Industry Executive Michael Marchesano Joins Outsell as President
Mike Marchesano has joined data, information and analytics industry research and advisory firm Outsell, Inc., as President, effective…
The Most Important Announcements of 2019 and Why They Matter
With no shortage of major events taking place this year, a dozen key announcements rose to the top as having far-reaching implications for…
Where is Your Data When You Sleep at Night?
It’s interesting to me that we so often refer to data as oil to be refined to power the next generation of knowledge solutions and…
What’s on CEO Minds
We have the privileged position to be of the industry we serve and have a daily dialog with leaders throughout the data, information, and…
The Basis of Competition Is No Longer Things but Information and Intelligence
I was reminded of this saying the other day and thought about how the world has changed in my 20+ years of analyzing and advising into the…
Fake News and Provenance
While Facebook is dithering about whether it’ll man up and do what’s right in the area of political advertising, real leadership showed up…
#DeleteFacebook
Sometimes the universe works in mysterious ways. I’m publishing a book soon (stay tuned) and have been faced with the decision about…
Princess Trimlines & PG&E
A few years back, I wrote about my beloved Princess Trimline, a phone that is terribly retro and still graces our home. It’s so well…
On Leadership
I was thinking the other day about the Outsell Signature Event co-produced with JEGI and the great time we had again this 13th year. We…
The Outsell Signature Event — Pulling it all Together: Delivering Tomorrow’s Solutions
Wrapping up the Outsell Signature Event, co-produced with JEGI this week is Kevin Akeroyd, Global Chief Executive Officer of Cision Ltd…
Look Who’s Coming to the Outsell Signature Event
The Outsell community convenes an amazing spectrum of thought leaders in the global information industry. In less than one week, the…
The Outsell Signature Event — Got Talent? Leadership & Change
Our most recent CEO sentiment study which we’ll be releasing at the Outsell Signature Event points to talent as the single most pressing…
The Outsell Signature Event — Selling Above the Line
I’m a big fan of Skip Miller, Founder, and President of M3 Learning, who I’ve known forever. Skip ran sales and was my peer on the exec…
Outsell Signature Event — Deploying Video, Visuals, and the Next UI
Next up on our journey at the Outsell Signature Event, co-produced with JEGI we will hear from Ben Hollom, Managing Director at M2Bespoke…
The Outsell Signature Event — Leveraging Machine Learning & AI in Analytics
The journey continues at the Outsell Signature Event, co-produced with JEGI as we focus on Case Studies in Execution: Delivering…
The Outsell Signature Event: Designing for Millions One User at A time
When we emailed Michael Hansen, CEO of Cengage Learning about speaking at the Outsell Signature Event, co-produced with JEGI, it was right…
The Outsell Signature Event: Connecting Contributors, Clients, and Community to Accelerate Business
As we continue on our theme, Case Studies in Execution: Delivering Tomorrow’s Solutions at The Outsell Signature Event, co-produced with…
The Outsell Signature Event Panel: Models for Driving Innovation
The Journey Continues at the Outsell Signature Event, co-produced with JEGi as we focused on Case Studies in Execution: Delivering…
The Outsell Signature Event —Building Tomorrow’s Products: Myths & Realities
You’ve made major acquisitions and chosen your innovation models to bring in new capabilities that didn’t exist in your portfolio before…
