Jettison the Term Audience
Any way you cut it, the word ‘audience’ is passe. It is simply time to ‘red flag’ the term especially in media, events, and by extension of…
Missing the Moat
Last week I promised an update on the essential actions for the coming year and closing remarks in my preso in FL. Too many B2B data…
Outsell 𝘼𝙘𝙘𝙚𝙡𝙚𝙧𝙖𝙩𝙚 𝘼! Assessment™
How ironic that over at Anthropic human error let code out of the barn door and the firm issued a copyright takedown for remedy. Wonders…
RevvedUP 2026
Coming off a packed 2 days in St. Pete, we ran the gamut from keynotes and panels to movement snacks and lawn games.
Two Conversations
Across today’s conversations, two seminal points stood out: “We went from CD-ROM to the web in twenty years and on-prem to SaaS in ten…
Uncomfortable Truths
It’s funny how each tech cycle brings around the uncomfortable truths that we keep avoiding. Once again, free business models collide with…
Events are Not a Moat
There is power in tradeshows, events, conferences, festivals, summits, fairs, workshops, salons — whatever the format and whatever they are…
CEO Topics
Markets swing. Weeks feel like a dog year. A CEO’s job is never done until it’s over. It’s why we spend so much time serving CEOs. Their…
Neighborhoods
Anthropic’s Claude has our industry in its crosshairs. OpenAI targets scholarly workflow with Prism. CAS breaks the mold and becomes part…
Look Who’s Coming
What a week! Two weeks ago: Two hands on the steering wheel, hair blown back! Might I add the sunroof is open and the top is down.
Ready to Win?
We’ll soon know what Gartner received for selling Capterra, Software Advice, and GetApp. Big news this week in our fast-changing A!-driven…
Whiplash
So many topics. So little time. CEOs I am speaking with this week have whiplash. Time to head to our Outsell CEO Network Meetings and to…
CEO Agenda
So much to do this year and so little time. While the industry moves at warp-speed 9, our annual survey of industry CEOs points to major…
Digital Detox
Happy New Year! Fresh starts, new opportunities, old habits to break. It’s that time of year again and rituals now include ‘fake news…
Partnerships
As we close the year and look ahead to 2026 Outsell (and I) extend gratitude and appreciation for a 20-year partnership with David Worlock…
Outsell Accelerate A! Framework™
While our government officials have a power struggle about fonts, and our local hospital insists on fax as its primary means of…
Models & Junk Food
We are in the thick of topics related to licensing content to big tech and others seeking to feed the machines. With an insatiable appetite…
Books & Dogs
With information (fake and real) traveling at lightning speed, the bad guys winning the constant game of security whack-a-mole, and…
Limited Life Terms
I’ve just learned Outsell is in the 13% club. Our 30-year anniversary provided a nice time to reflect, but I’d never seen a statistic like…
Sales as a Disservice (SaaD) — Part 2
The likes of NetSuite, Salesforce, Marketo, and Zoom are out of control. Honestly, what they have done to the profession of sales remains…
GartGuy & Gal
Just as I was lamenting TRMan and his brother and singing the praises of Gartner’s sales engine in came emails from GartGuy and GartGal…
RevvedUP 2026 with H2K Labs
Yay! It’s exciting to announce the strategic partnership between Outsell and H2kLabs and our focus together on co-producing RevvedUP 2026…
The A-Z of the 2025 Outsell CEO Summit
Our Accelerating Growth theme for this year’s Outsell CEO Summit captured the mood perfectly — a sector in motion, reshaping strategies…
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