Jettison the Term Audience

Jettison the Term Audience

Anthea Stratigos Apr 17, 2026 5 min read

Any way you cut it, the word ‘audience’ is passe. It is simply time to ‘red flag’ the term especially in media, events, and by extension of…

Missing the Moat

Missing the Moat

Anthea Stratigos Apr 10, 2026 4 min read

Last week I promised an update on the essential actions for the coming year and closing remarks in my preso in FL. Too many B2B data…

Outsell 𝘼𝙘𝙘𝙚𝙡𝙚𝙧𝙖𝙩𝙚 𝘼! Assessment™

Outsell 𝘼𝙘𝙘𝙚𝙡𝙚𝙧𝙖𝙩𝙚 𝘼! Assessment™

Anthea Stratigos Apr 3, 2026 5 min read

How ironic that over at Anthropic human error let code out of the barn door and the firm issued a copyright takedown for remedy. Wonders…

RevvedUP 2026

RevvedUP 2026

Anthea Stratigos Mar 27, 2026 6 min read

Coming off a packed 2 days in St. Pete, we ran the gamut from keynotes and panels to movement snacks and lawn games.

Two Conversations

Two Conversations

Anthea Stratigos Mar 20, 2026 3 min read

Across today’s conversations, two seminal points stood out: “We went from CD-ROM to the web in twenty years and on-prem to SaaS in ten…

Uncomfortable Truths

Uncomfortable Truths

Anthea Stratigos Mar 13, 2026 7 min read

It’s funny how each tech cycle brings around the uncomfortable truths that we keep avoiding. Once again, free business models collide with…

Events are Not a Moat

Events are Not a Moat

Anthea Stratigos Mar 6, 2026 4 min read

There is power in tradeshows, events, conferences, festivals, summits, fairs, workshops, salons — whatever the format and whatever they are…

CEO Topics

CEO Topics

Anthea Stratigos Feb 27, 2026 5 min read

Markets swing. Weeks feel like a dog year. A CEO’s job is never done until it’s over. It’s why we spend so much time serving CEOs. Their…

Neighborhoods

Neighborhoods

Anthea Stratigos Feb 20, 2026 5 min read

Anthropic’s Claude has our industry in its crosshairs. OpenAI targets scholarly workflow with Prism. CAS breaks the mold and becomes part…

Shots across the Bow

Shots across the Bow

Anthea Stratigos Feb 13, 2026 4 min read

In the span of one week:

Look Who’s Coming

Look Who’s Coming

Anthea Stratigos Feb 6, 2026 2 min read

What a week! Two weeks ago: Two hands on the steering wheel, hair blown back! Might I add the sunroof is open and the top is down.

Ready to Win?

Ready to Win?

Anthea Stratigos Jan 30, 2026 4 min read

We’ll soon know what Gartner received for selling Capterra, Software Advice, and GetApp. Big news this week in our fast-changing A!-driven…

Whiplash

Whiplash

Anthea Stratigos Jan 23, 2026 4 min read

So many topics. So little time. CEOs I am speaking with this week have whiplash. Time to head to our Outsell CEO Network Meetings and to…

CEO Agenda

CEO Agenda

Anthea Stratigos Jan 16, 2026 3 min read

So much to do this year and so little time. While the industry moves at warp-speed 9, our annual survey of industry CEOs points to major…

Digital Detox

Digital Detox

Anthea Stratigos Jan 9, 2026 3 min read

Happy New Year! Fresh starts, new opportunities, old habits to break. It’s that time of year again and rituals now include ‘fake news…

Partnerships

Partnerships

Anthea Stratigos Dec 19, 2025 4 min read

As we close the year and look ahead to 2026 Outsell (and I) extend gratitude and appreciation for a 20-year partnership with David Worlock…

Outsell Accelerate A! Framework™

Outsell Accelerate A! Framework™

Anthea Stratigos Dec 12, 2025 4 min read

While our government officials have a power struggle about fonts, and our local hospital insists on fax as its primary means of…

Models & Junk Food

Models & Junk Food

Anthea Stratigos Dec 5, 2025 4 min read

We are in the thick of topics related to licensing content to big tech and others seeking to feed the machines. With an insatiable appetite…

Books & Dogs

Books & Dogs

Anthea Stratigos Nov 21, 2025 4 min read

With information (fake and real) traveling at lightning speed, the bad guys winning the constant game of security whack-a-mole, and…

Limited Life Terms

Limited Life Terms

Anthea Stratigos Nov 14, 2025 3 min read

I’ve just learned Outsell is in the 13% club. Our 30-year anniversary provided a nice time to reflect, but I’d never seen a statistic like…

Sales as a Disservice (SaaD) — Part 2

Sales as a Disservice (SaaD) — Part 2

Anthea Stratigos Nov 7, 2025 3 min read

The likes of NetSuite, Salesforce, Marketo, and Zoom are out of control. Honestly, what they have done to the profession of sales remains…

GartGuy & Gal

GartGuy & Gal

Anthea Stratigos Oct 31, 2025 4 min read

Just as I was lamenting TRMan and his brother and singing the praises of Gartner’s sales engine in came emails from GartGuy and GartGal…

RevvedUP 2026 with H2K Labs

RevvedUP 2026 with H2K Labs

Anthea Stratigos Oct 24, 2025 4 min read

Yay! It’s exciting to announce the strategic partnership between Outsell and H2kLabs and our focus together on co-producing RevvedUP 2026…

AI Thirst

AI Thirst

Anthea Stratigos Oct 17, 2025 3 min read

A client texts with a note.

The A-Z of the 2025 Outsell CEO Summit

The A-Z of the 2025 Outsell CEO Summit

Anthea Stratigos Oct 10, 2025 3 min read

Our Accelerating Growth theme for this year’s Outsell CEO Summit captured the mood perfectly — a sector in motion, reshaping strategies…