Outsell Accelerate A! Framework™
While our government officials have a power struggle about fonts, and our local hospital insists on fax as its primary means of communication, the rest of the world is having their “AI everywhere all at once” moment. There is no clearer evidence of this than our findings from this year’s Outsell CEO Sentiment Survey.
Our data shows that CEOs now see AI as the core driver of value creation. Nearly two-thirds are investing across infrastructure and commercialization — improving data pipelines, governance, in-product intelligence, and go-to-market performance.
Generative AI and automation present the biggest opportunity in respondents’ view. A third are actively deploying AI across their organizations’ operations and functional domains, marking a shift from simple task automation to true process transformation. AI is now being embedded in nearly every core business function.
The message is unmistakable: AI execution will continue to define performance in 2026 — CEOs are aligning teams, sharpening priorities, and moving with intent. In the Outsell Accelerate A! Framework™ Outsell identifies five key areas leaders must execute against:
- AI Strategy (offensive & defensive moves to protect and grow the business)
- Organizational Readiness (culture, structure, and policies)
- Internal Operational Use Cases (efficiency and scale) seen in Figure 5 above
- In-Product Revenue Generating Use Cases (in market now)
- Revenue Generating Licensing to LLMs
In the Outsell Accelerate A! Assessment™ which measures how companies are doing relative to the framework, we’ve identified a wide range of internal operational use cases centered on efficiency, scale, and measurable business impact across key functions. From Strategy & Corporate Planning to understanding how an organization uses AI to inform strategy, to each business function. Peek underneath Figure 5 and here’s the gist of applications:
- Product — AI use cases for content generation, transformation, enrichment, and design of AI-enabled product features
- Data, Content & Editorial — Content creation, research workflows, and quality/integrity checks
- Engineering, IT & Data Science — Road mapping, coding and development velocity, automation, and system reliability
- Marketing — Audience insight, creative, personalization, and campaign optimization
- Sales — Productivity, engagement, pipeline performance, and conversion
- Finance — Forecasting, controls, and decision-support analysis
- Legal, Risk & Compliance — Compliance monitoring, contract review and creation, and risk management
- HR & Talent — Workforce development, recruiting, and internal communications
There are literally hundreds of use cases emerging and the way our industry creates, manages, disseminates our products and services to the way we manage our businesses is swiftly advancing.
For CEOs serious about turning AI from promise into performance, now is the time to assess capabilities and act with precision.
We’re testing the Outsell Accelerate A! Assessment™ to measure maturity on many dimensions and provide you with a compass on areas to advance relative to peer group companies.
If you’d like to be a test case, please contact us. It’ll entail about an hour of your time, and you’ll receive a complimentary executive summary with a personalized Rx as our thank you.
And for a hands-on experience about business model transformation and accelerating growth in this fast-changing landscape join us for RevvedUP 2026 co-produced by H2K Labs and Outsell. By invitation, for CEOs and revenue-facing c-suite execs. Register today; advanced rates expire December 31st at midnight.
Start your engines! We’ll see you soon.