RevvedUP 2026 with H2K Labs
Yay! It’s exciting to announce the strategic partnership between Outsell and H2kLabs and our focus together on co-producing RevvedUP 2026, March 23–24, 2026 at The Vinoy Resort & Golf Club in St. Petersburg, Florida.
When Outsell set out earlier this year to change-up our big annual event, slated for April 2026, an event for CEOs and their C-suite execs, we realized our focus, philosophy, target audience — just about everything really — was tightly aligned with the spirit and intention of what H2K Labs launched and was building with RevvedUP — right down to the Formula 1 metaphor.
Further the notion that driving growth and mitigating risk in today’s AI-enabled media, B2B tech, data, and information world is now firmly a team sport requiring speed and precision, is also a philosophy both founders and firms share deeply.
This has been integral to Outsell since our founding and tracking of technology and its impact on media, data, and information services. Our coverage has always focused on driving strategy, combining it with make, build, buy decisions, and supporting execution in product and GTM. Doing that with competitive differentiation requires must-have intelligence. Providing that intelligence in community-based models has been embedded in our CEO and executive communities going back to our CEO network launch in 2006 when Google was in the quiet period.
Heather and her team are doing an amazing job in the field too — offering bootcamps, salons, and learning events that are roll-up-your-sleeves — hands on — spot on. Once we met, there was a feeling of yup, yup, nope, nope. Shared vision, commitment to amazing events and experiences, and bringing leaders together to do the hard, necessary work to survive and thrive in today’s technological jungle. So here we are!
Collaboration and partnerships are key in this day and age, and we have long said we are of the industry we serve. We are doing what we advise which has always been a personal mantra of mine. We don’t get a bye; we don’t get to call it without walking our talk. We are at this very exciting point and I’m thrilled to be collaborating with Heather and team.
As we share in the release, in today’s world of accelerating growth, mitigating risk, a leaders need to deal with AI acceleration, generational disruption, funnel collapse, privacy-first growth, rapidly shifting customer demands, and rising board pressure for scalable profitability is relentless.
Pile on the demands of leading talent, and the ever-changing pressure of external forces going back to COVID, and it’s downright nuts out there. A CEOs job is never done.
So, we took a crowded field and decided to spice things up and offer an experience like no other. Both firms and leaders are known for amazing events and share a spirit of excellence and actionability. Core competencies are also key in this era — knowing strengths and capitalizing on them. Ours are highly complementary. Besides — I like Heather and want to see her succeed. So why not put our hats on together and do something amazing?
I have a friend who says there’s a special place in Hades for women execs who don’t support other women. So, I am walking that talk too. Our industry needs more successful women at the top, going back to our Outsell Women’s Conference and our metrics tracking performance in the C-suite and corner office which remain appalling. So come join us. Together we’ll make it happen.
Register using Front Runner rates which are available until November 30, 2025, and we’ll see you in the spring.
And for a full calendar of both firms’ events visit Outsell and H2K’s websites. Outsell will continue to host our CEO Network meetings, and the Outsell CEO Summit — a huge success two weeks ago. Heather will continue to do the great work she is doing at H2K Labs; it’s an exciting time for both firms. Come join the race!