Your Answers

Your Answers

Anthea Stratigos Aug 15, 2025 3 min read

Outsell clients have the benefit of a feature we call ‘inquiry privilege.’ It’s the ability to ask questions (in confidence) about thorny…

Gartner & Sales

Gartner & Sales

Anthea Stratigos Aug 8, 2025 4 min read

It was a matter of time. Not months or years. Nanosecond time. We see it when big boulders start to roll downhill. They move gradually…

Inside Out and Upside Down

Inside Out and Upside Down

Anthea Stratigos Aug 1, 2025 2 min read

It’s another week when someone predicts the big tear-down. This time, it’s BigTech vs. BigFour.

Bloomberg’s “Terminal”

Bloomberg’s “Terminal”

Anthea Stratigos Jul 25, 2025 5 min read

It starts with LinkedIn and someone boasting about AI and its replacement of something big, bold, popular — in this case the Bloomberg…

Hamster Wheel

Hamster Wheel

Anthea Stratigos Jul 18, 2025 5 min read

I received this note from a Thomson Reuters sales rep and so did another colleague who is no longer with our company. The whole thing…

Gardens

Gardens

Anthea Stratigos Jul 11, 2025 3 min read

Copyright continues to be under fire. Our colleagues Hugh Logue and Tatiana Khayrullina wrote about the impact of two recent rulings; one…

Technology 4 — Tradition 1

Technology 4 — Tradition 1

Anthea Stratigos Jul 3, 2025 3 min read

It’s been a rough week for tradition. First, after 148 years the Wimbledon line judge is no more; the game will now rely on Hawk-Eye…

Prompt Happy

Prompt Happy

Anthea Stratigos Jun 27, 2025 4 min read

When news of OpenAI’s ChatGPT broke, which now feels like a decade ago, we made that year’s meta-theme AI Everywhere All at Once.

Outsell Leadership Community

Outsell Leadership Community

Anthea Stratigos Jun 20, 2025 3 min read

Forget Elon and Trump; the bro-break-up of the week is Altman and Nadella. Scientific Journals remain in justice department crosshairs…

Glass Half Full

Glass Half Full

Anthea Stratigos Jun 13, 2025 3 min read

The entire internet was just translated in 18 days. Thank you Nvidia. Debates continue about where defensible moats will be in an AI era…

18 Months

18 Months

Anthea Stratigos Jun 6, 2025 2 min read

No, not the time it takes to gestate two little ones (minus twins of course.) This is the amount of time the industry has before today’s…

Who Owns My Data?

Who Owns My Data?

Anthea Stratigos May 30, 2025 3 min read

So now AI is listening in at doctor’s visits — a la ‘ambient notetaking,’ designed to let docs spend more time with patients. Afterall…

AI & Data Licensing

AI & Data Licensing

Anthea Stratigos May 23, 2025 3 min read

Last week, writing about copyright and IP under assault by big tech, our industry under existential threat, Thomson Reuters vs. Ross…

Dinosaurs & Alligators

Dinosaurs & Alligators

Anthea Stratigos May 16, 2025 4 min read

An article on LinkedIn this week says Google is toast. Sir Martin Sorrell’s S4 Capital reported disappointing Q1 results with more online…

Outsell Q1/Q2 Sales Benchmark

Outsell Q1/Q2 Sales Benchmark

Anthea Stratigos May 9, 2025 3 min read

The results are in, our members had a good discussion with resident expert Christine Rogers about what they’re experiencing on the sales…

Spring Forward

Spring Forward

Anthea Stratigos May 2, 2025 3 min read

Yup — a new time for Outsell Accelerate! — change your clock and mark your calendar!

On My Mind

On My Mind

Anthea Stratigos Apr 25, 2025 4 min read

There is good news after all! While my belief in humanity is restored by this Boston Marathon runner, I am thinking about marketing again…

Tea Leaves

Tea Leaves

Anthea Stratigos Apr 17, 2025 4 min read

We are heading to Outsell’s 31st anniversary next week and last year’s blog reflected the tech cycles we have seen and the economic ones…

Sea of Sameness

Sea of Sameness

Anthea Stratigos Apr 11, 2025 4 min read

While Outsell colleague Mike Diaz reviews marketing best practices for the CMOs in our industry promoting content-enabled SaaS and…

Outsell Accelerate!

Outsell Accelerate!

Anthea Stratigos Apr 4, 2025 2 min read

We are excited to share that after 15 years, we are renaming our annual event to Outsell Accelerate! This year we’ll be taking the event to…

MQLs — So Yesterday

MQLs — So Yesterday

Anthea Stratigos Mar 28, 2025 2 min read

It is the year 2025, nearly 10 years after writing this blog , about why marketers, advertisers, Google, Amazon, and search got it so…

Win/Loss

Win/Loss

Anthea Stratigos Mar 21, 2025 4 min read

In the downturn of 2008–2009 a client once said: It’s critical to be market leader 1, 2 or 3. It’s a killer to be number 4.

The Fallacy of Peak Data

The Fallacy of Peak Data

Anthea Stratigos Mar 14, 2025 6 min read

In his spare time, when he’s not dismantling the federal government with a one-size-fits-all jack-hammer, Elon Musk is pontificating about…

Disruption

Disruption

Anthea Stratigos Mar 7, 2025 3 min read

Just as I was writing about TMI last week my colleague sends me this link in response. Joining DeleteMe sounds perfect right about now and…

TMI

TMI

Anthea Stratigos Feb 28, 2025 4 min read

There. I said it. There is simply too much information on the open web and increasingly its garbage, dirty bathwater, polluted oceans…