Outsell Leadership Community
Forget Elon and Trump; the bro-break-up of the week is Altman and Nadella. Scientific Journals remain in justice department crosshairs…
Glass Half Full
The entire internet was just translated in 18 days. Thank you Nvidia. Debates continue about where defensible moats will be in an AI era…
Who Owns My Data?
So now AI is listening in at doctor’s visits — a la ‘ambient notetaking,’ designed to let docs spend more time with patients. Afterall…
AI & Data Licensing
Last week, writing about copyright and IP under assault by big tech, our industry under existential threat, Thomson Reuters vs. Ross…
Dinosaurs & Alligators
An article on LinkedIn this week says Google is toast. Sir Martin Sorrell’s S4 Capital reported disappointing Q1 results with more online…
Outsell Q1/Q2 Sales Benchmark
The results are in, our members had a good discussion with resident expert Christine Rogers about what they’re experiencing on the sales…
Spring Forward
Yup — a new time for Outsell Accelerate! — change your clock and mark your calendar!
On My Mind
There is good news after all! While my belief in humanity is restored by this Boston Marathon runner, I am thinking about marketing again…
Tea Leaves
We are heading to Outsell’s 31st anniversary next week and last year’s blog reflected the tech cycles we have seen and the economic ones…
Sea of Sameness
While Outsell colleague Mike Diaz reviews marketing best practices for the CMOs in our industry promoting content-enabled SaaS and…
Outsell Accelerate!
We are excited to share that after 15 years, we are renaming our annual event to Outsell Accelerate! This year we’ll be taking the event to…
MQLs — So Yesterday
It is the year 2025, nearly 10 years after writing this blog , about why marketers, advertisers, Google, Amazon, and search got it so…
Win/Loss
In the downturn of 2008–2009 a client once said: It’s critical to be market leader 1, 2 or 3. It’s a killer to be number 4.
The Fallacy of Peak Data
In his spare time, when he’s not dismantling the federal government with a one-size-fits-all jack-hammer, Elon Musk is pontificating about…
Disruption
Just as I was writing about TMI last week my colleague sends me this link in response. Joining DeleteMe sounds perfect right about now and…
TMI
There. I said it. There is simply too much information on the open web and increasingly its garbage, dirty bathwater, polluted oceans…
AI Fatigue
As the bro-sphere stood all-knowing at the inauguration, Lauren Sanchez and her outfit notwithstanding, I kept thinking about email threads…
Hot Button Issues
It’s “OLC season” once again where Outsell Leadership Community members convene to discuss their hot button issues and the CEO topics…
Improv
Today leaders are improv performers. Is your muscle built? Is agility with a capital A driving you and your leadership team’s day to day…
Outsell Q4/Q1 Sales Benchmark
Once again, we’ve completed our quarterly sales benchmark looking at Q4 and an outlook for Q1. We also asked a few questions about 2024 and…
Pricing
I’m taken by the complexity of pricing and how so many high-end hotel and resort properties and airlines now “nickel-and-dime” rather than…
Boomers & Purpose
A long time ago a client of ours — a CEO of a DC-based company — said in one of our peer group meetings that boomers would be the…
The Difference We Make
After a two-week hiatus — we returned to the office Monday.
The Year Ahead
Where did 2024 go? If ever a year flew by, this one was it.
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