Outsell Leadership Community

Outsell Leadership Community

Anthea Stratigos Jun 20, 2025 3 min read

Forget Elon and Trump; the bro-break-up of the week is Altman and Nadella. Scientific Journals remain in justice department crosshairs…

Glass Half Full

Glass Half Full

Anthea Stratigos Jun 13, 2025 3 min read

The entire internet was just translated in 18 days. Thank you Nvidia. Debates continue about where defensible moats will be in an AI era…

18 Months

18 Months

Anthea Stratigos Jun 6, 2025 2 min read

No, not the time it takes to gestate two little ones (minus twins of course.) This is the amount of time the industry has before today’s…

Who Owns My Data?

Who Owns My Data?

Anthea Stratigos May 30, 2025 3 min read

So now AI is listening in at doctor’s visits — a la ‘ambient notetaking,’ designed to let docs spend more time with patients. Afterall…

AI & Data Licensing

AI & Data Licensing

Anthea Stratigos May 23, 2025 3 min read

Last week, writing about copyright and IP under assault by big tech, our industry under existential threat, Thomson Reuters vs. Ross…

Dinosaurs & Alligators

Dinosaurs & Alligators

Anthea Stratigos May 16, 2025 4 min read

An article on LinkedIn this week says Google is toast. Sir Martin Sorrell’s S4 Capital reported disappointing Q1 results with more online…

Outsell Q1/Q2 Sales Benchmark

Outsell Q1/Q2 Sales Benchmark

Anthea Stratigos May 9, 2025 3 min read

The results are in, our members had a good discussion with resident expert Christine Rogers about what they’re experiencing on the sales…

Spring Forward

Spring Forward

Anthea Stratigos May 2, 2025 3 min read

Yup — a new time for Outsell Accelerate! — change your clock and mark your calendar!

On My Mind

On My Mind

Anthea Stratigos Apr 25, 2025 4 min read

There is good news after all! While my belief in humanity is restored by this Boston Marathon runner, I am thinking about marketing again…

Tea Leaves

Tea Leaves

Anthea Stratigos Apr 17, 2025 4 min read

We are heading to Outsell’s 31st anniversary next week and last year’s blog reflected the tech cycles we have seen and the economic ones…

Sea of Sameness

Sea of Sameness

Anthea Stratigos Apr 11, 2025 4 min read

While Outsell colleague Mike Diaz reviews marketing best practices for the CMOs in our industry promoting content-enabled SaaS and…

Outsell Accelerate!

Outsell Accelerate!

Anthea Stratigos Apr 4, 2025 2 min read

We are excited to share that after 15 years, we are renaming our annual event to Outsell Accelerate! This year we’ll be taking the event to…

MQLs — So Yesterday

MQLs — So Yesterday

Anthea Stratigos Mar 28, 2025 2 min read

It is the year 2025, nearly 10 years after writing this blog , about why marketers, advertisers, Google, Amazon, and search got it so…

Win/Loss

Win/Loss

Anthea Stratigos Mar 21, 2025 4 min read

In the downturn of 2008–2009 a client once said: It’s critical to be market leader 1, 2 or 3. It’s a killer to be number 4.

The Fallacy of Peak Data

The Fallacy of Peak Data

Anthea Stratigos Mar 14, 2025 6 min read

In his spare time, when he’s not dismantling the federal government with a one-size-fits-all jack-hammer, Elon Musk is pontificating about…

Disruption

Disruption

Anthea Stratigos Mar 7, 2025 3 min read

Just as I was writing about TMI last week my colleague sends me this link in response. Joining DeleteMe sounds perfect right about now and…

TMI

TMI

Anthea Stratigos Feb 28, 2025 4 min read

There. I said it. There is simply too much information on the open web and increasingly its garbage, dirty bathwater, polluted oceans…

AI Fatigue

AI Fatigue

Anthea Stratigos Feb 21, 2025 4 min read

As the bro-sphere stood all-knowing at the inauguration, Lauren Sanchez and her outfit notwithstanding, I kept thinking about email threads…

Hot Button Issues

Hot Button Issues

Anthea Stratigos Feb 14, 2025 3 min read

It’s “OLC season” once again where Outsell Leadership Community members convene to discuss their hot button issues and the CEO topics…

Improv

Improv

Anthea Stratigos Feb 7, 2025 3 min read

Today leaders are improv performers. Is your muscle built? Is agility with a capital A driving you and your leadership team’s day to day…

Outsell Q4/Q1 Sales Benchmark

Outsell Q4/Q1 Sales Benchmark

Anthea Stratigos Jan 31, 2025 3 min read

Once again, we’ve completed our quarterly sales benchmark looking at Q4 and an outlook for Q1. We also asked a few questions about 2024 and…

Pricing

Pricing

Anthea Stratigos Jan 24, 2025 5 min read

I’m taken by the complexity of pricing and how so many high-end hotel and resort properties and airlines now “nickel-and-dime” rather than…

Boomers & Purpose

Boomers & Purpose

Anthea Stratigos Jan 17, 2025 4 min read

A long time ago a client of ours — a CEO of a DC-based company — said in one of our peer group meetings that boomers would be the…

The Difference We Make

The Difference We Make

Anthea Stratigos Jan 10, 2025 3 min read

After a two-week hiatus — we returned to the office Monday.

The Year Ahead

The Year Ahead

Anthea Stratigos Dec 20, 2024 7 min read

Where did 2024 go? If ever a year flew by, this one was it.