Outsell Growth Framework — Step 4
Step 4: dIPDL Prototype and Build
After completing Step 3 of the Outsell Growth Framework, your MVP has gone up and you’ve gotten feedback from your marketplace. I like to say that products are always in beta. This is similar to the words of my favorite product development expert, David DeWolf, CEO of (Outsell Exclusive Technology Development Partner) 3Pillar: “Digital products are never done.” Products must be chosen and bought, so make sure the MVP confirms these critical points and keep building.
The next stage in product execution is to prototype and build: Turn the MVP into a product that delivers happiness and that the market will adopt. The table that follows shows the critical to-dos in this next stage of product execution.
“Deliver and delight” is what we say at Outsell. This is your opportunity to do just that and keep the wheels of product progress moving in your organization. Happy building!
