B2B marketing is broken. Too many marketers are on a persistent hunt for more, more, more. Too many buyers are hounded, emailed to death…

What’s on CEOs’ minds these days? There is no shortage of topics fresh out of our Outsell CEO Network meetings in New York and London these…

Outsell partner, respected colleague, and AI strategy advisor Jennifer S. Ives, often speaks about the importance of a company’s “AI Why,”…

Our clients have access to our network of internal and external SMEs to answer their ad-hoc questions that drive revenue and mitigate risk…

My husband was cold-called proverbially speaking and the email outreach was so good one simply had no choice but to take notice. The…

Anthropic’s profits are turning a corner, OpenAI won a suit but left Sam’s reputation in tatters. Meta is laying off 8000 people…

Once in a while, it’s hard not to stop and take stock of the things going on around our industry that don’t add up. Or if they do, they…

More participants are meeting plan and nearly two-thirds are reporting year-over-year gains from this same time last year. Gains continue…

There is a lot of coverage about the software industry’s demise due to AI. Just like Mark Twain’s famous saying, “reports of my death are…

We’ve been answering a lot of questions lately about semantic technology, agentic access and where companies have a right to win and how…

Any way you cut it, the word ‘audience’ is passe. It is simply time to ‘red flag’ the term especially in media, events, and by extension of…

Last week I promised an update on the essential actions for the coming year and closing remarks in my preso in FL. Too many B2B data…

How ironic that over at Anthropic human error let code out of the barn door and the firm issued a copyright takedown for remedy. Wonders…

Coming off a packed 2 days in St. Pete, we ran the gamut from keynotes and panels to movement snacks and lawn games.

Across today’s conversations, two seminal points stood out: “We went from CD-ROM to the web in twenty years and on-prem to SaaS in ten…

It’s funny how each tech cycle brings around the uncomfortable truths that we keep avoiding. Once again, free business models collide with…

There is power in tradeshows, events, conferences, festivals, summits, fairs, workshops, salons — whatever the format and whatever they are…

Markets swing. Weeks feel like a dog year. A CEO’s job is never done until it’s over. It’s why we spend so much time serving CEOs. Their…

Anthropic’s Claude has our industry in its crosshairs. OpenAI targets scholarly workflow with Prism. CAS breaks the mold and becomes part…

In the span of one week:

What a week! Two weeks ago: Two hands on the steering wheel, hair blown back! Might I add the sunroof is open and the top is down.

We’ll soon know what Gartner received for selling Capterra, Software Advice, and GetApp. Big news this week in our fast-changing A!-driven…

So many topics. So little time. CEOs I am speaking with this week have whiplash. Time to head to our Outsell CEO Network Meetings and to…

So much to do this year and so little time. While the industry moves at warp-speed 9, our annual survey of industry CEOs points to major…

Happy New Year! Fresh starts, new opportunities, old habits to break. It’s that time of year again and rituals now include ‘fake news…