Showing 1–16 of 138 resultsSorted by latest
Two very different companies investing in AI present other information providers lessons in data visualization and output as well as shrinking decision times for their customers.
Read more on the Outsell Leadership Community Platform: G2 and Zappi Tap AI to Improve Speed to Insights, Output, and Decisions
Author: Randy Giusto
Date: December 21, 2022
This fourth piece in our series on API and DaaS Strategies looks at the different buyers that emerge when selling these solutions. We also look at how companies adjust their marketing efforts and get their sales teams ready to sell these offerings.
Read more on the Outsell Leadership Community Platform: API and DaaS Strategies – Marketing and Selling to New Buyers
Author: Randy Giusto
Date: December 7, 2022
Hit by elongated sales cycles and longer deal reviews, ZoomInfo and TechTarget stumble. They could become acquisition targets if they don’t navigate the next year well. Weathering slowing deal dynamics becomes crucial for other B2B media and information companies in 2023.
Read more on the Outsell Leadership Community Platform: ZoomInfo and TechTarget Growth Hits a Wall
Author: Randy Giusto
Date: November 23, 2022
This third piece in our series on API and DaaS Strategies looks at price and packaging best practices. Data providers’ approaches start out simple and then get more elaborate depending on successful selling.
Read more on the Outsell Leadership Community Platform: API and DaaS Strategies – Pricing and Packaging
Author: Randy Giusto
Date: November 21, 2022
This second piece in our series of discussions with research buyers examines research operations makeup, new needs, and vendor approval processes. There are opportunities, new challenges, and high bars ahead for providers.
Read more on the Outsell Leadership Community Platform: Research Buyer Pain Points – Provider Selection Process
Author: Randy Giusto
Date: November 16, 2022
The big news coming out of the 2022 Frankfurt Book Fair was the introduction of Wiley Partner Solutions, a reorganized division offering a comprehensive suite of services to scholarly information providers, in particular those based in scientific societies and professional associations.
Read more on the Outsell Leadership Community Platform: Wiley Partner Solutions: A New Approach to Society Publishing
Author: Lettie Conrad
Date: November 15, 2022
This second piece in our series on API and DaaS Strategies looks at usage restriction best practices. Data providers creating specific terms do so to protect themselves and their data from potential misuse and abuse.
Read more on the Outsell Leadership Community Platform: API and Daas Strategies – Usage Restrictions
Author: Randy Giusto
Date: November 8, 2022
Underline will extend its reach beyond online events hosting with its launch of a digital video library, aggregating recorded conferences and presentations on current research and addressing researchers’ hearty appetite for video content as part of the scholarly record.
Read more on the Outsell Leadership Community Platform: Underline Goes Aggregator with Launch of New Digital Video Library
Author: Lettie Conrad
Date: October 31, 2022
Foundry Intent utilizes a contact-level, topic-based approach, unlike other providers that focus on account-level, keyword-based intent. This new offering further solidifies Foundry’s shift from a media company to B2B software and data provider.
Read more on the Outsell Leadership Community Platform: Foundry Reshapes the B2B Intent Data Landscape
Author: Randy Giusto
Date: October 25, 2022
Outsell’s annual survey of industry CEOs highlights a softening in the market. This analysis explores the potential impact and how these changes are likely to unfold.
Read more on the Outsell Leadership Community Platform: CEO Sentiment for 2023
Author: Ned May
Date: October 20, 2022
This annual outlook, now our 25th, is an essential reference guide providing a recap of all that we cover. Use it for your annual planning, to educate a board, or for creating a common language for teams to rally behind.
Read more on the Outsell Leadership Community Platform: Outsell Annual Information Industry Outlook 2023
Author: Ned May
Date: October 11, 2022
With a recession looming, news and current awareness providers can expect cuts to advertising spend, and only those that can deliver direct customer access and measurable results will succeed.
Read more on the Outsell Leadership Community Platform: As Advertisers Cut Budgets, Mondaq Adds Analytics to Content Marketing
Author: Hugh Logue
Date: October 18, 2022
SAPinsider’s re-platforming effort unlocks new customer value, making it easier for companies to do business with it. Its community approach through the new platform also aligns its internal systems and efforts better. The platform is also free to all customers, which is unique.
Read more on the Outsell Leadership Community Platform: SAPinsider Company Spotlight
Author: Randy Giusto
Date: October 12, 2022
This analysis examines how the research market is likely to unfold as the global economic outlook worsens. Based on discussions with research buyers, it looks at budget dynamics in detail, compares them to last year to provide an early view into 2023.
Read more on the Outsell Leadership Community Platform: Research Buyer Pain Points – Budget Dynamics and a Peek at 2023
Author: Randy Guisto
Date: October 5, 2022
Providers need to continuingly identify the markets to which they belong and ask themselves whether it is time to pivot, invest, or divest.
Read more on the Outsell Leadership Community Platform: Clarivate Streamlines Portfolio with Divestment of MarkMonitor
Author: Hugh Logue
Date: September 26, 2022
Standing up an application programming interface (API) or data-as-a-service (DaaS) business requires rethinking the company’s approach to data. Our latest analysis based on interviews with companies well-along this path shows the importance that data structure plays in building these solutions.
Read more on the Outsell Leadership Community Platform: API and DaaS Strategies – Data Structure
Author: Randy Giusto
Date: September 22, 2022