API and DaaS Strategies – Marketing and Selling to New Buyers
This fourth piece in our series on API and DaaS Strategies looks at the different buyers that emerge when selling these solutions. We also look at how companies adjust their marketing efforts and get their sales teams ready to sell these offerings.
Read more on the Outsell Leadership Community Platform: API and DaaS Strategies – Marketing and Selling to New Buyers
Author: Randy Giusto
Date: December 7, 2022
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