Driving Growth in the Data Economy
This year we launched Outsell’s DataMoney. Focused on monetizing data and the business of data, it was an event where folks could focus on…
Is Your Data Ready?
Through meeting with amazing companies doing amazing things, we see where the industry is headed and the level of innovation going on in…
The Plaque & Privacy
The words etched onto the plaque at the base of the Statue of Liberty read: “Give me your tired, your poor/Your huddled masses yearning to…
The Business of Data vs. The Technology of Data
During a weekend where several of us lamented the clunky nature of Microsoft Word templates as we worked to get something to a client, an…
Weighing the Risks: Privacy, Personal Data, and Sales Tax
Last week, the FCC delivered a big blow to privacy, or the last vestiges of it. Outsell’s Lead Analyst, Hugh Logue wrote an analysis for…
Pipes and Water of Content and Technology
At Outsell we talk about the “pipes” and “water”. Technology being the pipes and content, information, and data representing the water…
Airbnb Is a Data Company — and an Event Company
How lovely to pick up an email from a longtime colleague the other day.
Data Is Big. But How Do You Monetize It?
The state of Washington wants to start charging sales tax on personal data, and businesses are fighting it tooth and nail. You can bet if…
Goodbye, Answer Man — Hello, Alexa
In the data and information space irony sometimes lands on our doorsteps. Take, for example, Outsell’s Information Industry Headlines from…
The Changing Face of Market Research
One of the benefits of running Outsell is we’re of the industry we serve, a privileged position we respect and about which we have deep…