Seller’s Pendulum
A few weeks back, I wrote about the data information and analytics buyer’s pendulum and how it’s swung back and forth over the last 25…
Buyer’s Pendulum
Having been in the business of advising buyers and sellers of data, information, and analytics solutions since 1998, let’s just say we have…
Operating Benchmarks
Every quarter, we complete an industry benchmark for CEOs, their CFOs, and their boards to monitor companies’ health and provide critical…
Outsell — KPIs
Here in Cali, Apple launched the iPhone 16, kept the price steady, and announced the passkey and the one-day demise of the password along…
What’s on the Mind of CPOs
Last week Outsell partner Product Growth Leaders facilitated another meeting of the Outsell Product & Technology Council consisting of…
Where the Growth Is
The Outsell team is wrapping up our annual sizing season. To get an overview of the total industry and the 100+ segments we cover, look no…
Good Sales and Good Search
I wrote not too long ago about the dearth of good customer service in the world these days, and now I’m seeing it in the sales function…
TAM and VOC
Every so often, client demands come in waves, and most recently, we’ve entered the season of TAM (total addressable market) and VOC (voice…
It’s a Good Year to Reconsider Event Marketing
COVID-19 upended the market for in-person events due to marketers freezing spending. Outsell recently surveyed 235 US marketers to learn…
What Can B2B Marketing Budgets Tell Us About Events in 2021?
Here at Outsell, we continue to lead the industry in analyzing and benchmarking the impact of COVID-19 on events. Earlier this year, I…