Operating Benchmarks
Every quarter, we complete an industry benchmark for CEOs, their CFOs, and their boards to monitor companies’ health and provide critical benchmarks. If you wish to participate in this round, respond by Monday, December 12, 2022, to Shaunak Thakur, or better yet, participate directly here.
Here’s what we’re gathering on a private give-to-get basis. No one sees anyone’s specific data; you get the aggregate back. To date, 40 companies participate. Join us by providing the following:
· Total Number of Employees
· Quarterly Revenue
· Quarterly Revenue Growth %
· Gross Margin %
· EBITDA %
· Sales Spend as % of Revenue
· Marketing Spend as % of Revenue
· R&D Spend as % of Revenue
· Data/Content/Editorial Spend as % of Revenue
· G&A Spend as % of Revenue
· Finance Spend as % of Revenue
· Legal Spend as % of Revenue
· IT Operating Spend as % of Revenue
· IT Security Spending as % of IT Operating Spend
· Quarterly Net New Bookings (Sales) Growth
· Sales as % of Plan
· Average Sales Quota Excluding Account Managers
· Quarterly Voluntary Employee Turnover
· FTEs by function
We’ve learned from this exercise that some companies have their data act together and some do not. Some can provide the data in a couple hours or a day, while some need weeks because their systems don’t provide the basics. If the operating data house isn’t in order, the business isn’t in order. Use this opportunity to see how you are doing and share the results with your exec team. Consider it Outsell’s year-end holiday gift to you—you’ll be better for it.
We promise.